Responsibilities

• Develop positioning and value propositions for compressed air, ambient air, water, microbiological, purity gas, and emerging testing services.
• Build industry-specific messaging for food & beverage, pharmaceutical/life sciences, medical, fire & emergency services, industrial manufacturing, automotive, aerospace, defense, and other regulated markets.
• Develop customer personas, buyer journeys, pain-point analysis, and use cases for QA, QC, EHS, engineering, operations, procurement, and laboratory decision makers.
• Create brochures, sell sheets, presentations, battle cards, competitive comparisons, objection guides, proposal language, and ROI/value tools.
• Partner with sales leadership to identify opportunities, objections, competitive threats, and gaps in current offerings.
• Lead go-to-market plans for new services and service packages, including messaging, collateral, training, campaigns, and measurement.
• Develop annual testing programs, cross-sell packages, and other offerings designed to increase retention.
• Conduct voice-of-customer research, win/loss analysis, and customer interviews.
• Monitor competitor capabilities, pricing, certifications, turnaround times, positioning, and marketing activity.
• Partner with technical and laboratory leadership to ensure marketing claims are accurate and credible.

Requirements

• Bachelor’s degree in marketing, business, communications, science, engineering, or related field preferred.
• 3–7 years of product marketing, B2B marketing, sales enablement, technical marketing, or related experience.
• Technical, laboratory, industrial, scientific, healthcare, food safety, or compliance marketing experience preferred.
• Ability to understand technical concepts and translate them into clear customer-facing value.
• Strong written, verbal, analytical, project-management, and cross-functional skills.
• Experience with CRM and marketing platforms, preferably Salesforce.