Product Marketing Manager

New York City, NY (Hybrid)

$110K/yr – $164K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own activation-focused onboarding and early funnel optimization to convert first actions into steady engagement, leveraging targeted onboarding journeys, A/B testing, and cross-functional collaboration with Product and Growth to reduce drop-offs and accelerate initial value.

  • Lifecycle ownership: activation, onboarding UX, and first-deposit improvements.
  • Experimentation and messaging: run tests across emails, push, and in-app nudges to move users toward key actions.

Job Description

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Stash logo

Stash

2.5 Glassdoor

Stash is a personal finance app that makes investing easy and affordable for millions of Americans. From budgeting paychecks to stock rewards and saving for now or retirement, we help Stashers create more financial freedom. Stash’s Smart Portfolio was named the top-performing robo-advisor for 2023 by Condor Capital.1. Limitations apply. 5% Stock-Back® rewards available only for qualified bonus merchants on Stash+, up to $10/month. See Bonus Rewards Terms & Conditions. All rewards earned through use of the Stash Stock-Back® Debit Mastercard® will be fulfilled by Stash Investments LLC and are subject to Terms and Conditions. All Stock-Back® rewards contribute to a single $10 per month cap. You will bear the standard fees and expenses reflected in the pricing of the investments that you earn, plus fees for various ancillary services charged by Stash. In order to earn stock in the program, the Stash Stock-Back® Debit Mastercard must be used to make a qualifying purchase. Stock rewards that are paid to participating customers via the Stash Stock Back program, are Not FDIC Insured, Not Bank Guaranteed, and May Lose Value. Stash Banking services provided by Stride Bank, N.A., Member FDIC. The Stash Stock-Back® Debit Mastercard® is issued by Stride Bank pursuant to license from Mastercard International. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. Any earned stock rewards will be held in your Stash Invest account. Investment products and services provided by Stash Investments LLC and are Not FDIC Insured, Not Bank Guaranteed, and May Lose Value.Stash also partners with employers to offer “StashWorks,” a workplace benefit to improve financial wellness for employees. With StashWorks, employees can learn about money, contribute to their savings, and earn rewards for achieving their financial goals. See our disclosures: https://bit.ly/3Tff1jI

Founded in 2015
New York, New York, USA
241 employees (19 in marketing)
28% recommend to a friend
41% CEO approval

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$66K
Traffic Source Mix
Search
22.3%
Direct
72.3%
Referral
3.9%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~241

Marketing Team

Marketing Team Size
12 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$666M
Last Raise
$146M
Series H, 10 months ago

Funding History

  • May 2025
    Series H • $146M
  • Oct 2023
    Convertible Note • $40M
  • Oct 2022
    Debt Financing • $52.6M

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