Product Marketing Manager

San Francisco, CA (Hybrid)

$170K/yr – $240K/yrSenior Level10+ years expFull time

Posted 8 days ago

Job Description

Responsibilities

  • Shape go-to-market strategy for frontier AI innovations, developing the positioning, narratives, launch strategies, and execution plans that bring highly technical research and model capabilities to market.
  • Own complex GTM workstreams from strategy through execution, bringing structure and momentum to high-profile initiatives where the path forward may still be taking shape.
  • Develop a sophisticated understanding of the AI and model landscape, including emerging research directions, model releases, capabilities, benchmarks, competitive developments, and broader industry dynamics.
  • Translate technical complexity into compelling market narratives, connecting what a technology can do with why it matters to researchers, developers, technical communities, industry leaders, and other highly informed audiences.
  • Use market and competitive intelligence to inform strategy, identifying meaningful differentiation and turning insights into actionable recommendations for positioning and go-to-market decisions.
  • Partner directly with highly technical teams, including researchers and engineers, to understand evolving capabilities, model evaluations, benchmarks, and technical advancements while they are still being developed.
  • Bring an independent point of view. You’ll be expected not only to synthesize information, but to evaluate it, challenge assumptions, identify opportunities, and recommend how emerging technologies should show up in the market.
  • Lead across functions without relying on formal authority, aligning stakeholders across research, product, engineering, design, communications, creative, and marketing around shared launch strategies and outcomes.
  • Operate effectively at speed, balancing strategic thinking with hands-on execution as priorities, information, and market conditions evolve.
  • This job description is not intended to be all inclusive. Duties, responsibilities, and qualifications may be added, deleted, or modified at any time based on business needs.

Requirements

  • 10+ years of experience in Product Marketing, Product Strategy, Go-to-Market, or closely related work, with significant ownership of complex product or technology launches.
  • Demonstrated experience developing and executing go-to-market strategies for highly technical, emerging, or category-defining products.
  • Strong fluency in AI, machine learning, developer technologies, cloud platforms, technical infrastructure, or another complex technology environment. Direct experience with generative AI, AI models, or AI research is highly valued.
  • Experience partnering closely with product, engineering, research, or other deeply technical teams, with the ability to quickly build credibility and communicate effectively with technical experts.
  • The ability to understand technical capabilities, competitive signals, benchmarks, and market dynamics and translate them into clear positioning and strategic recommendations.
  • Experience developing narratives and messaging for sophisticated technical audiences, such as researchers, developers, engineers, technical decision-makers, or industry experts.
  • A track record of independently leading complex, cross-functional GTM initiatives from early strategy through launch and execution.
  • Exceptional written and verbal communication skills, including the ability to synthesize complexity and influence senior stakeholders.
  • Strong program leadership and organizational skills, with the ability to manage multiple interconnected workstreams in a rapidly changing environment.

Benefits

  • Medical, dental, and vision; company-paid life and AD&D; voluntary supplemental insurance and EAP
  • 401(k) with company match and immediate vesting; HSA and FSA options
  • College savings and student loan repayment programs
  • Paid parental leave; generous PTO, nine company holidays, and one floating holiday
  • Cell phone stipend; well-being and professional development programs
  • Benefits are subject to applicable plan terms and eligibility requirements.
Sia Experience logo

Sia Experience

3.0 Glassdoor

Sia is a next-generation, global management consulting group—born digital, augmented by data, enhanced by creativity, and driven by responsibility. We partner with clients to resolve challenges and capitalize on opportunities. We believe that in today’s world of change and disruption, optimism is a force multiplier.

Founded in 2009
Paris, Île-de-France, FRA
97 employees (41 in marketing)
23% recommend to a friend

Salaries

Posted range

$170K/yr – $240K/yr

Taken straight from the job posting.

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Marketing Team

Marketing Team Size
9 (9% of company)
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
986
Traffic Source Mix
Search
37.2%
Direct
39.2%
Referral
13%
Social
8%
Paid
1.4%

Headcount Trend

Current headcount: ~97
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Product Marketing Manager

Sia Experience · San Francisco, CA · Hybrid