Product Marketing Manager at ShipBob, Inc. | USA | $89K/yr – $149K/yr

Product Marketing Manager

USA (Remote)

$89K/yr – $149K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the product marketing motion from launch to revenue, turning features into compelling value for ecommerce tech buyers and coordinating with sales and demand gen to move pipeline.

Own GTM plans and launch readiness from positioning to post-launch results tied to pipeline and revenue.
Turn product capabilities into differentiated messaging and proof points backed by VOC, win-loss, Salesforce, and Gong insights.
Collaborate with Sales and Demand Gen to shape campaigns, assets, and content that convert prospects into customers.

Job Description

Responsibilities

Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
Build sales enablement assets: pitch decks, battlecards, talk tracks, objection handling, and one-pagers; test them against real sales conversations and refine for impact.
Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
Turn product capabilities into differentiated messaging and proof points for prospects across priority audiences. Own the outcome, not the feature.
Build competitive intelligence and counter-positioning that shape seller behavior and help win deals.
Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
Define success criteria upfront and report on pipeline, conversion, and new revenue.
Additional duties and responsibilities as necessary.

Requirements

5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS.
Track record of building sales enablement that changes seller behavior and supports new business.
Experience owning product launch go-to-market, from positioning through results.
Strong messaging and positioning skills, with the ability to turn features into value and proof points.
Market research skills, with the ability to synthesize research into insight and counter-positioning.
A history of close partnership with sales and demand generation teams.
A data-oriented approach that ties marketing work to pipeline and revenue.
Exceptional communication and presentation skills, strong attention to detail, and a bias toward action.