Product Marketing Manager

San Francisco, CA (On-site)

$180K/yr – $250K/yrMid Level3+ years expFull time

Posted 6 days ago

Job Description

Responsibilities

  • Build and scale the sales enablement program, including the onboarding curriculum, demo certification, objection handling, and competitive education
  • Improve sales ramp time and effectiveness by creating high-impact content such as one-pagers and cheatsheets, then turn your best assets into reusable templates and repeatable systems rather than one-off deliverables
  • Translate complex product capabilities into clear messaging, sales narratives, and customer-facing value propositions that AEs can quickly internalize and deliver confidently
  • Partner closely with Engineering and Sales leadership to ensure AEs are prepared to position and sell new capabilities effectively, and establish a workflow that converts every release note and product update into draft enablement within days, not weeks
  • Identify friction points in the sales process and build assets that help move deals forward
  • Listen to Gong calls regularly to understand what's working / what's not, then design agentic AI workflows that mine those calls at scale: auto-surfacing emerging objections, competitive mentions, and winning talk tracks so enablement updates itself based on what's actually happening in the field
  • Prototype, deploy, and own an AI-powered enablement engine: agents that draft cheatsheets, certification scripts, and training modules from product specs, Gong insights, and your messaging frameworks, with you setting the standards, reviewing the output, and keeping quality high
  • Become the internal model for how a modern enablement function operates: measurably more output per person, faster time-to-ramp, and an enablement library that stays current automatically as Serval ships

Requirements

  • 3+ years of product marketing experience at a high-growth B2B technology company, with sales enablement being a key component
  • This role will be leveled according to the number of years of experience
  • Strong oral and written communication for various audiences, including technical content
  • Comfort using AI tools in your daily workflow and genuine excitement about building agentic systems to scale your own output (direct experience is a plus, aptitude and appetite are required)
  • Willingness to travel domestically to train AEs at other offices
  • Bachelor's required

Benefits

  • Impact : Be a key player in shaping the success of our product and company.
  • Growth : Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
  • Culture : Join a culture that values innovation, ownership, accountability, and fun.
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Serval

Serval is the AI platform for IT teams, combining an AI-native ITSM with integrated workflow automation and access management. Serval automates help desk requests, just-in-time access, onboarding/offboarding, and more with AI-powered workflows that build themselves.

San Francisco, California, USA
51 employees (4 in marketing)

Salaries

Posted range

$180K/yr – $250K/yr

Taken straight from the job posting.

See all Serval salaries

Marketing Team

Marketing Team Size
2 (4% of company)
Median Tenure
0.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$122M
Last Raise
$75M
Series B, 3 months ago

Funding History

  • Dec 2025
    Series B • $75M
  • Oct 2025
    Series A • $47M

Traffic Signals

Monthly Visitors
15.8K
Monthly Google Ads Budget
$30.8K
Traffic Source Mix
Search
33.6%
Direct
44.5%
Referral
5.7%
Social
14.5%
Paid
1.5%

Headcount Trend

Current headcount: ~51
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Product Marketing Manager

Serval · San Francisco, CA · On-site