Responsibilities

• Messaging, Positioning, & Marketing Strategy – Develop differentiated messaging frameworks that clearly articulate product value across segments and audiences
• Refine buyer personas, ideal customer profile, and customer segmentation
• Partner with Demand to create and implement go to market strategies that effectively communicate benefits of Rhapsody solutions to our target audiences
• Partner with Content to create key content that supports campaigns and external positioning, including blog posts, case studies and more
• Be aware of how Rhapsody shows up in SEO and GEO, and inform this so that we continue to meet buyers where they are and, in their language
• Market Insights, Go-to-Market Strategy, & Product Launch – Conduct market, competitive, and customer research to understand industry trends, competition, and customer needs to inform go-to-market strategies
• Support measurement and analysis of GTM KPIs to identify data-driven strategies to improve pipeline development and win rate
• Partner with Product and Commercial teams to launch new products, including positioning, packaging, pricing, and marketing strategy
• Support pricing and packaging analysis in partnership with Product and Finance, helping identify simplification opportunities that support ARR growth
• Sales Enablement – Create and maintain sales tools & collateral aligned to the buyer journey

Requirements

• 3 -5 years ’ experience in one of the following areas: product marketing, strategy, product management, consulting, or other highly cross-functional roles.
• Equally comfortable writing the first draft of a narrative and pressure-testing it with data, this is a hands-on role, not a strategy-and-hand-off one.
• Ability to partner cross-functionally with a range of internal stakeholders, and lead via influence.
• The description indicates a need for excellent communication and collaboration skills - skilled in presentation development that connects concepts in a way that helps audiences “get it.”

Preferred

• Healthcare technology experience is a plus.