Responsibilities

• Build the external brand of Linktree’s paid products
• Evolve the positioning and messaging for Linktree’s subscription products, add-ons, and paid features across user segments and verticals, grounded in user research, behavioral data, and revenue insights.
• Bring clarity to what’s paid, what’s included, and why it’s worth it through thoughtful storytelling across pricing pages, in-product surfaces, CRM, and marketing channels.
• Build an “always-on” marketing strategy that feels consistent, intentional, and aligned with Linktree’s brand.
• Build target user personas to shape how we build pricing, packaging and bundling..
• Establish internal decision frameworks for add-on and emerging products alongside product, growth and revenue teams.
• Act as a creative and strategic partner to the growth product manager, helping translate pricing and monetization strategy into user-facing narratives.
• Collaborate with product teams to shape how new features are introduced, framed, and understood within subscriptions or add-ons.
• Partner with product and data teams to identify target segments, use cases, and upgrade moments that drive conversion.
• Craft the language and framing of upsell moments to feel helpful, timely, and on-brand.

Requirements

• 5-8 years of experience in product marketing or related roles, ideally with consumer subscription or SaaS products.
• You’re both a strategic storyteller and operator, able to connect high-level brand value to detailed GTM execution.
• Experience working with metrics like conversion, retention, ARPU, and LTV.
• Analytical mindset with the ability to use insights and performance data to inform creative decisions.
• Comfort operating in ambiguity and shaping narratives for evolving products.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.