Responsibilities

• Develop product positioning, messaging, and value propositions across the RapidRatings portfolio.
• Lead go-to-market planning and execution for new products, features, and enhancements.
• Create launch strategies that drive awareness, adoption, and commercial impact.
• Partner with Product teams to ensure customer and market insights inform commercialization efforts.
• Develop and maintain enablement materials including presentations, product briefs, competitive intelligence, FAQs, and talk tracks.
• Deliver product training and readiness programs for Sales, Client Success, and Member Success teams.
• Ensure customer-facing teams can confidently communicate product value, use cases, and differentiation.
• Partner across Product, Marketing, and GTM teams to improve launch readiness and adoption.
• Partner with Product and Marketing to develop product communications, release announcements, adoption campaigns, and educational content.
• Improve the consistency and effectiveness of client and member communications across the customer lifecycle.

Requirements

• 7+ years of experience in product marketing, commercialization, product management, sales enablement, or B2B SaaS marketing.
• Proven success launching and commercializing software products.
• Strong experience developing positioning, messaging, and go-to-market strategies.
• Experience building sales enablement and customer-facing content.
• Experience supporting product adoption, lifecycle marketing, customer engagement, or product-led growth initiatives.
• Hands-on experience using AI tools for marketing, research, content creation, and enablement.
• Familiarity with AI search optimization, generative engine optimization (GEO), or AI discoverability strategies.
• Exceptional communication, storytelling, and stakeholder management skills.
• Strong analytical, project management, and cross-functional leadership capabilities.