Responsibilities

• Define and own the positioning and messaging and ICP segmentation for prosumer audiences and contribute to how it connects to Runway’s overarching position in the market.
• Lead our push into the marketer audience, developing the positioning that breaks through to them and building the GTM motion to scale it.
• Run a high volume of launches end-to-end, working closely with the product, marketing, and creative teams.
• Develop deep audience and competitive insight through product data, social, and community signal, and use it to set segment strategy and sharpen positioning over time.
• Be the voice of the audience inside product — partner closely with PMs and engineering to shape roadmap priorities and make sure what we build reflects what the audience needs.

Requirements

• 5+ years in product marketing, with at least 2 years in PLG product marketing.
• Track record of launches that broke through culturally — moments that moved signups, adoption, engagement, or community sentiment in measurable ways.
• Cross-functional operator who can drive alignment on complex problems and decisions.
• Sharp product and data instincts.
• Strong writing skills; holds the bar on copy across assets.
• Ability to use AI tools to scale your work — you can set up agents to track competitive intel, use Cursor or Claude Code to prototype landing pages from our codebase, and generally don't wait on engineering or creative for things you can build yourself

Preferred

• Experience building out a multi-audience strategy
• Marketed across both PLG/self-serve and sales-led motions
• Background in creative tooling or AI products