Product Marketing Manager at Prokeep | USA

Prokeep

Product Marketing Manager

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Drive Prokeep’s product marketing, GTM, and launch execution to win in a competitive, fast-growing market.

Own the end-to-end GTM strategy and content for launches and feature updates
Must-have: 10+ years in product marketing with proven GTM success
Standout: Cross-functional playbook creation and rapid market delivery

Job Description

Responsibilities

Product Go-to-Market (GTM) Strategy and Positioning:
Develop comprehensive, data-driven GTM strategies for new product launches and significant feature updates.
Define and validate target audiences and market segments
Deeply understand the competitive landscape
Strategically position the product, and establish competitive differentiation based on insights from both internal stakeholders and customer feedback.
Product Messaging, Packaging, and Pricing:
Develop clear and compelling product messaging that effectively communicates the value proposition to various customer segments.
Partner with product management to leverage market insights for defining optimal product packaging and pricing strategies aligned with business objectives.
Develop messaging, positioning, and pricing that enables us to win vs. competitors
Lead and Execute Product Marketing Strategy and Execution Muscle:
Building and strengthening this muscle at Prokeep is a critical function and desired outcome of the role.
Collaborate closely with Product and Engineering to deeply understand Prokeep's upcoming product and feature roadmap and define and orchestrate the plan to quickly and efficiently deliver to market and achieve desired outcomes
Establish and continually refine Prokeep’s standardized Product Marketing "playbook" that clearly defines the jobs to be done, roles and responsibilities, so that Prokeep can efficiently launch products and features of varying scope.
Drive seamless execution of the GTM playbook by coordinating with cross-functional teams, including Sales, Marketing, Customer Success, Revenue Operations, and Enablement, to maximize launch impact.
Develop and Execute the Product & Customer Content Strategy for Launches
Define essential content requirements for successful product and feature launches.
Produce high-impact product and customer content (e.g., battle cards, landing pages, FAQs, videos, case studies, webinars).
Manage the internal and external distribution of this content across all relevant channels (e.g., website, sales collateral, presentations, internal wikis).
Ensure all content clearly communicates the product's benefits, use cases, and competitive advantages to both the market and current customers.
Ensure New Products and Features Drive Positive Impact:

Requirements

Bachelor's degree in Marketing, Business, or a related field
10+ years of overall relevant experience including at least 3 years of experience in product marketing, with a proven track record of successful product launches and GTM execution.
Strong understanding of market research methodologies, competitive analysis, and customer segmentation.
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling messaging.
Proven ability to collaborate effectively with cross-functional teams, including product management, sales, enablement, engineering, customer success, and marketing.
Strong analytical skills and the ability to use data to drive decision-making.
Demonstrated ability to manage multiple projects simultaneously and meet deadlines

Benefits

Competitive Compensation: Reflecting your expertise and impact.
Equity Package: Your success is our success—share in the growth you’ll help create.
Comprehensive Benefits: Health, dental, vision, life, short & long-term disability, 401(k), and employee assistance program (EAP).
Flexible PTO: Recharge and refocus with the flexibility to manage your time with no preset limits
Continuous Growth: Yearly education stipend to support your professional development.

Prokeep

3.8 Glassdoor

Prokeep is an Order Engine that helps distributors win more orders by making it faster and easier for customers to buy—while also enabling teams to proactively drive sales. Prokeep eliminates missed opportunities caused by busy phone lines, scattered customer data, and passive sales habits — helping teams take more orders (from any channel) and get more orders (through targeted outreach).With Prokeep, distributors serve customers faster, centralize customer data, and drive sales proactively — turning every interaction into an order opportunity.Disclaimer: Online scammers are targeting job applicants using fake company logos and other information. Job seekers should be wary of scammers posing as recruiters and making fake job offers. We respect your privacy and will never ask candidates for a financial commitment or ask for sensitive personal information such as banking details through email, text message, social media or video software platforms. All legitimate email communication with Prokeep recruiters is done via email addresses ending in @prokeep.com or @ats.ripppling.com. Email communications from any other domain claiming to be from Prokeep representatives should be viewed with suspicion. If you think you have been contacted by a fraudulent recruiter, please make us aware by contacting us at careers@prokeep.com. If you believe you’ve been a victim of job recruiting fraud, we also encourage you to file an incident report at http://www.cybercrime.gov.

Founded in 2016

New Orleans, Louisiana, USA

88 employees (11 in marketing)

www.prokeep.com

65% recommend to a friend