Responsibilities

• Develop and execute go-to-market content strategies for new financial institution partner relationships and NEWITY’s SaaS business.
• Write and manage press releases, engage media to ensure coverage, identify, craft and submit for awards, and write and post thought leadership content.
• Create blogs, news articles, website content, case studies, customer success stories, and white papers for an audience of current and prospective institutional partners.
• Coordinate with Activations Manager to plan company participation in conferences, webinars, speaking engagements, and industry events.
• Partner with sales, product, leadership, and subject matter experts to create compelling market-facing content.
• Manage external vendors as needed.
• Track, report, and optimize content performance, media placements, and campaign effectiveness.

Requirements

• 5+ years of experience in product marketing, content marketing, communications, public relations, or a related field.
• Existing media relationships in relevant financial technology, banking, or institutional outlets.
• Experience supporting and developing go-to-market strategies.
• Exceptional writing, editing, and storytelling skills with a portfolio of published content.
• Experience managing PR campaigns, industry awards, events, social media, and long-form content development.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience in B2B technology, SaaS, fintech, banking, financial services, or a related industry preferred.
• Proficiency with AI tools and modern content creation platforms is a plus.

Preferred

• Proficiency with AI tools and modern content creation platforms is a plus.
• Experience in B2B technology, SaaS, fintech, banking, financial services, or a related industry preferred.

Benefits

• Compensation: $90,000-120,000
• Comprehensive Health, Dental, and Vision Insurance
• Retirement Plan with Company Match
• Paid Time Off and Holidays