Responsibilities

• Develop and own the end-to-end paid media strategy across digital channels (including SEM, Performance Max, Demand Gen, and Paid Social) to meet growth targets.
• Direct the complete media planning process from discovery and briefing through creative production, campaign activation, and performance measurement. Align campaign parameters and secure approvals to brief agency partners.
• Act as the primary lead for external agency partners, managing day-to-day operations, establishing campaign timelines, and executing media plans and optimization strategies.
• Conduct regular reviews of customer journeys, synthesize qualitative and quantitative insights, and build user-centric campaigns that address learner needs and minimize friction.
• Define key performance indicators and set performance benchmarks. Utilize analytical and attribution models (such as conversion lift studies and media mix modeling) to analyze campaign performance, optimize media spend, and guide strategic resource allocation.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, growth marketing or digital media planning managing performance marketing campaigns.
• Experience directing paid media campaigns across search, social, display, and video channels.
• Experience managing external creative or media agencies.
• Experience managing cross-functional or cross-team projects maintaining project management documentation (e.g., workback schedules, milestone trackers, and campaign launch plans).

Preferred

• Familiarity with the Google Ads ecosystem and advanced advertising technology, with a passion for and experience in leveraging AI to optimize paid media performance.
• Strong analytical and quantitative skills with a track record of translating complex datasets (e.g., funnel analytics, attribution reports) into actionable marketing insights.
• Exceptional project management and organizational skills, with a proven track record of building standardized processes, templates, and rigorous tracking mechanisms (e.g., launch trackers, SLA templates) to streamline complex campaigns and manage operational risks.
• Deep expertise in full-funnel paid media strategy, cross-channel planning, and A/B or experiment design.