Responsibilities

• Lead the development of persona frameworks and product messaging tailored to buying stages
• Own creation and maintenance of marketing and sales content (e.g. product literature, decks, videos, ROI tools)
• Drive go-to-market planning for product launches, including release notes, internal training, and external enablement
• Partner with Sales to deliver compelling product presentations and assets for ABM tiers
• Train the go-to-market team on how to position and sell new features and solutions
• Collaborate with Customer Success to design and execute cross-sell and expansion plays
• Translate product capabilities into value-driven narratives for Site Chiefs, Ops Leaders, and Finance personas
• Act as a key conduit, delivering valuable feedback from go-to-market teams to our Product organization
• Lead ongoing competitive monitoring and analysis to build actionable insights and battle cards, shaping MCIM’s sales enablement, positioning, and product roadmap strategy

Requirements

• 8–10 years of product marketing experience in SaaS, ideally in enterprise or vertical software
• Experience in or familiarity with data center infrastructure, enterprise asset management, or adjacent spaces strongly preferred
• Proven ability to thrive in fast-paced, growth-stage environments
• Exceptional written and verbal communication skills, with strong storytelling instincts
• Experience with ABM programs and working with Sales and Product counterparts
• Demonstrated ability to create content across various formats and buyer stages
• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA a plus)

Preferred

• MBA a plus