Product Marketing Manager
Xplor Technologies
Atlanta, GA (Remote)
$92K/yr - $120K/yrIn-houseFull-timeMid level4+ years exp.
1 day ago
Product Marketing Manager (Mandarin Bilingual)
San Francisco, CA (Remote)
Salary Not AvailableMid Level3+ years expContract
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive product marketing foundations and GTM execution for early-stage SaaS/AI products using user insights and cross-functional launches.
- Own user research, demos, and knowledge-base assets to inform product and marketing decisions.
- Must-have: 3–7 years in SaaS/AI product marketing building foundations from scratch.
- Standout: Manages agency partnerships and cross-functional launch work with founders and GTM leads.
Job Description
Responsibilities
- Conduct user interviews and customer research, synthesising insights into actionable product and marketing recommendations.
- Build foundational product marketing assets, including knowledge base content, help guides, FAQs, and onboarding documentation.
- Create demo videos and use case content, including scripting, recording, and editing product walkthroughs.
- Develop and refine product positioning, messaging, and value propositions based on real user feedback.
- Establish a feedback loop between users and product teams to accelerate product-market fit.
- Project manage Product Hunt launch agency, ensuring deliverables, timelines, and launch readiness.
- Coordinate with KOL / influencer agencies, ensuring content quality, alignment, and timely execution.
- Collaborate with internal stakeholders across product, GTM, and leadership teams to ensure cohesive execution.
Requirements
- At least 3-7 years of experience in product marketing for SaaS or AI products, ideally in early-stage or startup environments.
- Proven ability to build product marketing foundations (documentation, demos, messaging) from scratch.
- Strong experience conducting user interviews and translating insights into product and GTM improvements.
- Ability to create content independently, including writing and producing demo or product walkthrough videos.
- Experience managing external agencies and multiple workstreams.
- A hands-on, execution-focused mindset with the ability to operate in a fast-moving environment.
Preferred
- Based in or familiar with the San Francisco Bay Area ecosystem.
- Fluent in Mandarin for cross-border collaboration.
- Experience with Product Hunt launches (direct or via agency).
- Exposure to AI, voice AI, conversational AI, or developer-focused products.
- Experience with community events, hackathons, or developer engagement initiatives.
Digital
4.5 Glassdoor
Digital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency.Our rigorous screening process enables us to curate top talents in as little as 48 hours with a first match success rate of 96%, helping our clients to accelerate time to market and achieve their business goals. Handpick talents and build your on-demand teams to gain control of your key priorities, plan seasonal resources, and launch pilots to success.
Founded in 2015
Singapore, SGP
876 employees (360 in marketing)
89% recommend to a friend
Traffic Signals
Monthly Visitors
25.5K
Traffic Source Mix
Search
36.8%
Direct
41%
Referral
9.7%
Social
10.8%
Paid
1.3%
Headcount Trend
Current headcount: ~877
Marketing Team
Marketing Team Size
284 (32% of company)
Median Career Experience
5.5 years
Median Tenure
6.2 years
