Responsibilities

• Assist in developing and refining product messaging, positioning, and value propositions across the platform –so buyers and the people who influence them understand “why Machinify” and “why now.”
• Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity).
• Partner with product, sales, and operations teams to incorporate feedback into messaging and content.
• Support the development of personas by gathering and synthesizing customer, sales, and market insights.
• Help map customer pain points and workflows across the payment integrity lifecycle.
• Partner with product, sales, and operations teams to incorporate feedback into messaging and content.
• Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams. Potential output includes product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives that reduce time-to-understanding.
• Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content.
• Ensure content aligns with overall product messaging and clearly communicates customer value.
• Assist in coordinating product launches in partnership with Product Operations and Marketing.

Requirements

• Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies.
• Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment.
• Experience partnering closely with product, operational, and sales counterparts.
• - Personal Attributes: Builder Mentality: Energized by creating the first version of what “great” looks like, and then iterating quickly as you learn.
• - High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics.
• - Technical Fluency: Able to engage product and data science teams to understand what’s real, what’s differentiated, and what needs nuance, and then translate it for market impact.
• - Clarity Obsessed: Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction.
• - Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context.
• - Comfort with Ambiguity: Thrives in a fast-moving environment where priorities evolve as Machinify scales its unified platform approach.

Nice To Have

• Additional Requirements - Experience building and scaling product marketing “from the ground up” is strongly preferred.
• Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems.