Responsibilities

• Develop product positioning and messaging that clearly articulates customer value
• Translate product functionality and technical details into compelling, customer-facing narratives
• Partner with Product Management to shape go-to-market strategy and inform product roadmap decisions
• Lead end-to-end execution of product launches, including planning, asset development, and post-launch optimization
• Create sales enablement materials and insights that support deal conversion and product adoption
• Collaborate closely with Sales to gather customer feedback and identify opportunities for improvement
• Conduct competitive analysis and market research to inform positioning and strategy
• Support development and execution of integrated, multi-channel marketing campaigns
• Contribute to content, campaigns, events, and customer-facing initiatives as needed
• Coordinate customer research activities including interviews, potential focus groups, and client testimonials

Requirements

• Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
• 5+ years of experience in product marketing or a related field
• Strong written and verbal communication skills
• Ability to distill complex concepts into clear, compelling messaging
• Proven ability to work cross-functionally across Product, Sales, Marketing, and Research teams
• Strong organizational skills with the ability to prioritize and manage multiple initiatives
• Self-starter with a high level of ownership and accountability
• A track record of commitment to prior employers

Preferred

• Experience in real estate, marketplaces, or digital platforms
• Familiarity with rural land, land brokerage, or related markets
• Familiarity with adobe products like Illustrator, Photoshop, PowerPoint, etc
• Experience operating in a fast-paced, growth-oriented environment

Benefits

• Our benefits package includes (but is not limited to):
• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)