Responsibilities

• Define go-to-market strategy for specific product lines within the K-12 and CTE sectors. You will own customer segmentation, penetration, and definition of ideal customer profile (ICP), to inform areas of focus.
• Create, execute, and manage launch plans for new product releases or course releases including relevant customer communications, marketing collateral and sales enablement materials.
• Own definition of key competitive differentiators and value props, and any supporting collateral (e.g. battlecards) to drive higher win rates.
• Produce content marketing assets in collaboration with industry subject matter experts to support demand generation. Content will align with the integrated marketing plan and resonate with key buyers and markets. Content includes but is not limited to blogs, infographics, webinars, guides, and more.
• Develop plans to improve cross-sell motion and penetration.
• Interview customers and develop case studies.
• Understand industry trends within K-12 and CTE, utilize them for marketing campaigns, and share market intel with marketing and sales teams.
• Own buying personas, including a deep understanding of buying behaviors.
• Own creation and updates to all collateral and documentation used in the sales process (e.g. pitch decks, product brochures, etc.) Continuously refine and iterate based on customer and internal feedback.
• Conduct customer research (e.g. win-loss interviews, existing customer check-ins) and synthesize findings to support changes in the go-to-market strategy.
• Provide input to Pricing and Product teams on key changes to pricing and packaging.

Requirements

• Bachelor’s degree in business, marketing, or related field
• 8+ years work experience
• 2+ years of experience in product marketing at a SaaS company
• Experience working in K-12 or Career & Technical Education strongly preferred
• Ability to understand customer needs, pain points, and desires and translate that into winning marketing strategies
• Ability to lead complex cross-functional projects
• Ability to create compelling presentations, and long form marketing content to be used in marketing campaigns
• Ability to manage multiple priorities concurrently
• Ability to create and deliver training and enablement sessions for sales, with minimal guidance
• Consistent track record of excellence and driving change to lead to sales growth
• Entrepreneurial spirit that enables someone to roll up their sleeves and drive results
• Proven experience driving changes that have led to sales or retention growth

Preferred

Benefits

• Friendly, open, and casual work environment (ditch the suit & tie)
• Comprehensive, quality benefits package effective first of the month following your date of hire
• Matching 401(k) retirement plan
• Healthy work-life balance with flexible work arrangements and generous time off
• Educational assistance available for all employees
• Generous referral incentive program
• Company social events
• Philanthropic opportunities