Responsibilities

• Develop and maintain product positioning and messaging across PlantPredict, Construct, Terafab, and SCADA/Controls and future products.
• Conduct regular stakeholder interviews with product managers, engineers, and sales to stay current on capabilities, roadmap, and competitive landscape.
• Translate technical product developments into marketing collateral: website copy, product one-pagers, brochures, sales decks (PowerPoint), and data sheets.
• Create case studies, use-case narratives, and customer success stories in collaboration with sales and customer-facing teams.
• Build and maintain sales enablement materials. Keep the sales team equipped with current competitive intelligence, objection-handling guides, and pitch support.
• Support product launches with coordinated messaging across channels.
• Track competitor activity and industry trends to inform positioning.
• Draft press releases, media pitches, and executive talking points for product announcements and company milestones.
• Prepare and submit industry award applications.
• Coordinate co-marketing campaigns with technology and channel partners, including joint webinars, co-branded content, and cross-promotional outreach.

Requirements

• 5+ years of product marketing experience in B2B software or technology, including SaaS.
• Demonstrated ability to learn complex technical products and communicate them clearly to both technical and business audiences.
• Strong writing and editing skills. You will produce a high volume of written content, and it needs to be sharp, concise, and free of filler.
• Experience producing marketing collateral across multiple formats: web, email, slide decks, print, video.
• Comfort working autonomously and managing multiple product lines and deadlines simultaneously.
• Familiarity with email marketing platforms (Mailchimp or similar), webinar tools, and CMS platforms (Webflow, WordPress).
• Proficiency with design tools (Adobe Creative Suite (Photoshop/Illustrator), Canva, or similar) for producing marketing assets without outside help.
• Proficiency and eagerness to adopt AI workflows (ChatGPT, Claude, etc.).
• Experience with PowerPoint for building polished sales and conference presentations.
• BA/BS in Marketing, Communications, or a related field, or equivalent professional experience.
• Strong command of written and spoken English, with the ability to craft clear, compelling, and audience-specific messaging across product positioning, go-to-market materials, campaigns, and stakeholder communications.

Preferred

• Experience in solar, renewable energy, or energy technology. Understanding of utility-scale project development or EPC workflows is a meaningful advantage.
• Experience being an early marketing hire at a startup or growth-stage company.
• Video editing skills (Premiere or similar) for product demos, social clips, and event content.
• Experience managing paid digital advertising (Google Ads, LinkedIn Campaign Manager).
• Familiarity with LinkedIn marketing, including organic content strategy and LinkedIn advertising.
• Experience with CRM tools (Salesforce) and lead enrichment/GTM/prospecting platforms (Clay, Apollo, LinkedIn Sales Navigator).
• Comfort with light HTML/CSS for email templates and web content edits.
• Working knowledge of SEO principles and analytics tools.

Benefits

• Generous time off and holiday policy
• Remote flexibility
• Flexible time off
• Comprehensive benefits package
• Career progression
• 401k match
• Stock options
• Home office set up allowance
• And much more!