Product Marketing Manager, Investment Products

San Francisco, CA (Hybrid)

$107K/yr – $153K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing strategy and cross‑functional GTM execution in a high‑growth fintech platform.

  • Own GTM planning and execution for new features
  • Must-have: 3+ years in B2B product marketing in high-growth startups
  • Standout: Collaborate with Product, Marketing, and Sales to accelerate adoption

Job Description

Drive product marketing strategy and cross‑functional GTM execution in a high‑growth fintech platform.

  • Own qualitative, quantitative, and competitive research; translate insights into ICPs, segmentation, and actionable GTM plans.
  • Develop positioning frameworks, value propositions, and messaging for core products and platform capabilities.
  • Lead end‑to‑end GTM planning and execution for new features; collaborate with Design on assets and approvals.
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Altruist

4.1 Glassdoor

Altruist is the platform of choice for RIAs who want better outcomes, responsive service, lower fees, and more time to do the real work of advising clients. We offer intuitive software for account opening, trading, reporting, billing, and over 22 integrations, empowering advisors of all sizes to grow and scale client-centric practices. Since launch in 2018, we’ve grown to the third-largest custodian by advisors served, with nearly 5,000 advisors trusting us to safeguard client assets.

Founded in 2018
Culver City, California, USA
838 employees (34 in marketing)
85% recommend to a friend

Traffic Signals

Monthly Visitors
311K
Monthly Google Ads Budget
$63.5K
Traffic Source Mix
Search
17.4%
Direct
75.8%
Referral
4.4%
Social
1.8%
Paid
0.5%

Headcount Trend

Current headcount: ~845

Marketing Team

Marketing Team Size
22 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$601.5M
Last Raise
$152M
Series F, 11 months ago

Funding History

  • Apr 2025
    Series F • $152M
  • May 2024
    Series E • $169M
  • Apr 2023
    Series D • $112M

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