Responsibilities

• Own the end-to-end product marketing strategy for Ask Alteryx, defining positioning, messaging, and go-to-market plays that clearly articulate the value of conversational AI within the Alteryx platform.
• Develop persona-specific narratives that demonstrate how Ask Alteryx removes barriers to data access for business users, analysts, and data teams—differentiating from generic AI tools and point solutions.
• Partner with Product Management to shape the Ask Alteryx roadmap narrative, translating technical capabilities into compelling customer-facing stories and use cases.
• Build launch plans, sales enablement materials, and customer content for new Ask Alteryx features, ensuring GTM teams are equipped to drive awareness and trial.
• Monitor competitive intelligence across the conversational AI and enterprise analytics landscape, surfacing insights that inform positioning, battlecards, and differentiation strategies.
• Collaborate with the broader AI/ML ecosystem to position Alteryx as a trusted enterprise AI partner, connecting Ask Alteryx’s capabilities to broader industry narratives around responsible, governed AI.
• Define and maintain the positioning and messaging framework for Auto Insights, articulating its unique value in surfacing actionable intelligence from complex datasets without requiring data science expertise.
• Develop use-case-driven content—including demos, customer stories, blog posts, and sales decks—that illustrates the business impact of Auto Insights across key industries and personas.
• Partner with Demand Generation to build pipeline-driving campaigns that highlight Auto Insights’ differentiated capabilities in automated analysis, anomaly detection, and natural language storytelling.
• Work with Customer Success and Product to identify the highest-value adoption moments for Auto Insights users and build programs that accelerate feature discovery and stickiness.
• Drive analyst and press relationships for Auto Insights, preparing briefing materials, positioning documents, and spokesperson talking points that elevate Alteryx’s profile in the AI-powered analytics market.
• Own the go-to-market strategy for App Builder, positioning it as the fastest path for analysts and workflow builders to turn their Alteryx solutions into shareable, scalable business applications.
• Develop clear messaging that speaks to both builders (analysts, data engineers) and stakeholders (line-of-business leaders, IT) who benefit from App Builder’s no-code/low-code application layer.
• Create launch and enablement materials for App Builder updates, ensuring Sales, Partner, and Customer Success teams can clearly articulate the value and competitive advantages.
• Identify and develop customer champions who have built high-impact apps with App Builder, turning their stories into compelling case studies, event presentations, and community content.
• Partner with the Platform PMM team to ensure App Builder’s value is consistently woven into the broader Alteryx One narrative and cross-product positioning.
• Intelligence Services Portfolio Strategy: Develop and maintain a cohesive Intelligence Services portfolio narrative that connects Ask Alteryx, Auto Insights, and App Builder into a unified, differentiated story about AI-powered analytics at Alteryx.
• Lead thought leadership programs—including executive content, event keynotes, analyst briefings, and partner narratives—that position Alteryx as a leader in enterprise AI and intelligent automation.
• Partner with Product Strategy and Corporate Marketing to ensure Intelligence Services messaging is integrated into company-level positioning, campaign themes, and brand storytelling.
• Define and track adoption, awareness, and revenue metrics for the Intelligence Services portfolio, delivering regular insights and recommendations to senior leadership.

Requirements

• 7+ years of product marketing experience in a B2B SaaS environment, with significant experience marketing AI, analytics, or data platform products.
• Demonstrated ability to build and execute go-to-market strategies for complex, technical products across multiple personas and market segments.
• Deep understanding of the enterprise analytics, business intelligence, or AI market landscape—including key competitors, analyst perspectives, and buyer dynamics.
• Exceptional messaging and storytelling skills; ability to translate sophisticated AI capabilities into clear, inspiring narratives for business and technical audiences alike.
• Track record of collaborating effectively with Product Management, Sales, Customer Success, and Demand Generation teams in a fast-paced environment.
• Experience with launch planning, sales enablement, and analyst relations for enterprise software products.
• Comfortable working with product usage data, pipeline metrics, and campaign analytics to measure impact and guide strategy.
• Genuine curiosity about AI—you stay current on emerging trends, form strong points of view, and bring those insights into your work.
• Experience with or passion for data analytics platforms; hands-on familiarity with Alteryx products is a strong advantage.

Preferred

• Experience with or passion for data analytics platforms; hands-on familiarity with Alteryx products is a strong advantage.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance