Responsibilities

• Shape the core consumer experience by leading inbound and outbound work that enables users to discover, play, connect with friends, and find value in Horizon quickly
• Build integration foundations across Meta’s apps to make cross-app discovery an effective lever for growth
• Drive Horizon’s App Store presence including positioning, creative direction, testing plan, content updates, and conversion measurement
• Represent the voice of the customer within the Horizon product organization, synthesizing qualitative and quantitative insights to influence product roadmap prioritization and feature development
• Plan and execute go-to-market strategies for Horizon product launches, coordinating across marketing, communications, partnerships, and legal to drive awareness, adoption, and retention
• Collaborate with user experience research and data science teams to build a continuous feedback loop between market signals and product decisions

Requirements

• 8+ years of experience in product marketing, product strategy, growth, or analytical roles
• Bachelor’s Degree in Business, Marketing or similar discipline
• Experience partnering cross-functionally (Product Management, Engineering, Data Science, Design, User Experience Research, Legal/Privacy) to ship product changes and improve funnels
• Demonstrated ability to own ambiguous work end-to-end: insight strategy execution measurement
• Strong written and verbal communication skills
• able to create clear narratives and simple plans

Preferred

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience working on early-stage or platform-level products in ambiguous, high-growth environments
• Experience working on AI products – ideally for a consumer audience, but experience working on AI tools for developers, businesses, and policymakers also applies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience marketing social, gaming, or virtual world products on mobile platforms