Responsibilities

• Develop positioning and messaging for the Homes.com products
• Work with the product management team to shape the product roadmap and go-to-market strategy
• Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
• Research and understand buyer personas to ensure the product is designed and delivered to create value
• Translate product functionality and technical details into user benefit and value
• Conduct ongoing competitive analysis along with market and customer research.
• Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers and agents
• Coordinate focus groups, client interviews and client testimonials
• Support the events team with major sales and industry events

Requirements

• Bachelor’s degree from an accredited, in-person, not-for-profit University or College
• 5+ years of relevant experience in B2B or B2C product marketing; residential is a plus
• Experience developing go‑to‑market (GTM) strategies for new product launches
• Strong verbal and written communication skills and comfortable interacting with all levels of the organization
• Strong team player – comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders
• Ability to work effectively across sales, product, research, and training teams
• Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results
• Ability to prioritize, problem solve, multitask, and work independently
• A track record of commitment to prior employers