Product Marketing Manager - Home Appliances

Parsippany, NJ (On-site)

$130K/yr – $150K/yrSenior Level5+ years expFull time

Posted 6 days ago

Job Summary

Own and continuously refine the category strategy, drive revenue targets and product lifecycle, and coordinate cross-functional launches and marketing assets for the US market.

  • Define category strategy and business plan
  • Lead new product launches and marketing briefs
  • Coordinate cross-functional product planning and field readiness

Job Description

Responsibilities

  • - esBe the segment expert in the category for industry trends, regulatory issues, competition moves pricing and other marketing intelligence analysis and share consumer and buyer insight
  • - s.Achieve targeted revenues (Price and Quantity) and Net Profi t.Forecast accurately and take necessary action to meet aged inventory targe
  • - t.Assist in the development of the business plan for the category; execute USA specific category strategies and plan
  • - s.Coordinate product planning across the matrix with R&D, design and quality; identify opportunities for potential NPD; develop local line-up logic, product positioning, and price strategie
  • - s.Support key accounts management and sales Rep management in product sell- in, assist in developing channel and flooring strategy for new product launches; prepare for product line review
  • - s.Manage the new product launch process, drive the brief for marketing communications and retailer/ distributor activation, ensure readiness to launch all supporting assets, including digital, prepare product material to support the field training team
  • - s.Manage the product lifecycle, including sell-through strategies, promotional budgets, PSI alignment, and end-of-life transition
  • - s.Own category product marketing for sales and distributor teams with technical information; support launch efforts for future product plan
  • - s.Coordinate with HQ the necessary technical requirements for US Marke t.

Requirements

  • onsBachelors degree in business or related discipli
  • ne.Strong background in financial planning, marketing strategy, product positioning, sales planning, competitive analysis, customer insights, product development, and client relationship manageme nt
  • nt.Minimum of 5+ years of experience in product or brand managem
  • entOffice-based work environment; may require lifting up to 50 poun ds.
  • Will ingness to travel regularly, both domestically and international
Midea America logo

Midea America

3.7 Glassdoor

Midea America Corp. is the U.S. subsidiary of Midea Group, one of the world’s largest and most trusted home appliance companies. Headquartered in Parsippany, New Jersey, with an innovation hub in Louisville, Kentucky, we’re focused on reimagining how appliances can make life a little easier for U.S. consumers. We believe innovation should be both accessible and affordable — offering thoughtfully designed, surprisingly practical products that meet consumer needs. That’s why our lineup, from refrigerators and ranges to air conditioners, laundry solutions, and floor care, is built to deliver reliable performance, intuitive convenience, and everyday value. Backed by the global strength of Midea Group, which invests billions in R&D and operates in more than 200 countries, our U.S. teams are empowered to think boldly, act locally, and execute with purpose.Whether you're an engineer, marketer, designer, or builder of ideas, we’re looking for passionate people who want to help shape the brand, reimagine appliances, and improve life at home—and have fun doing it.

Founded in 1968
Parsippany, New Jersey, USA
534 employees (50 in marketing)
63% recommend to a friend
76% CEO approval

Salaries

Posted range

$130K/yr – $150K/yr

Taken straight from the job posting.

See all Midea America salaries

Marketing Team

Marketing Team Size
40 (7% of company)
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$6.1K
Traffic Source Mix
Search
25.1%
Direct
69.5%
Referral
4.7%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~534

Recent News

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Product Marketing Manager - Home Appliances

Midea America · Parsippany, NJ · On-site