Responsibilities

• Define and drive the marketing roadmap for launching and sustaining Google Home’s co-built devices and services across a tiered model of partners. Act as a marketing point of contact for external partners. Lead promote-in presentations and co-marketing workshops to secure partner buy-in for our scaling roadmap.
• Build and maintain Go-To-Market playbooks and self-service toolkits to support a pipeline of partnerships.
• Partner with Product Management, Business Development, and regional teams to influence product requirements for private-label hardware and service bundles.
• Design GTM strategies for partners, defining the joint value proposition and overseeing co-branded creative assets.
• Drive subscriptions attach rates within partner channels, utilizing data-driven insights to optimize touch points, like email journeys and in-app conversion.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, partner marketing, or channel marketing.
• Experience managing cross-functional or cross-team projects from strategy to execution.

Preferred

• Experience launching consumer hardware or subscription services through third-party channels. Ability to navigate negotiations and co-marketing agreements with external stakeholders while protecting brand integrity.
• Experience managing a high-volume roadmap with global projects simultaneously.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business workflows.
• Understanding of the Carrier landscape, including how hardware is subsidized and services are bundled to drive revenue.
• Understanding of the Sell-in, Sell-through cycle and experience working with Sales teams to hit service activation and hardware volume goals.
• Ability to simplify technical integrations and products into value propositions for non-technical audiences.