Responsibilities

• Positioning & Messaging - Support the development and evolution of product positioning for Go1’s offerings, ensuring messaging resonates with priority customer segments, use cases, and buyer personas.
• Translate positioning into clear, customer-friendly narratives that can be consistently applied across marketing, sales, customer, and partner touchpoints.
• Partner with Product, Brand, and Marketing teams to help ensure consistency and clarity across Go1’s messaging.
• Go-to-Market & Sales / Customer Storytelling - Create and maintain high-impact sales, customer, and partner-facing assets that support effective prospecting, deal progression, onboarding, renewals, and expansions, including pitch decks, demo support materials, objection handling, ROI narratives, executive briefings, and RFP responses.
• Develop templates, talk tracks, and narrative frameworks that enable Sales and Customer Success teams to run confident, value-driven conversations such as QBRs, renewal discussions, and upsell motions.
• Partner closely with Sales, Customer Success, and Partner teams to roll out messaging and assets, supporting understanding, adoption, and consistent usage in the field.
• Support go-to-market initiatives and product launches through internal enablement, readiness materials, and cross-functional coordination.
• Market & Customer Insights - Build a strong working understanding of the learning and HR technology landscape, including customer needs, market trends, and competitive alternatives.
• Contribute market and competitive insights to Product Marketing outputs such as battlecards, messaging guidance, and internal storytelling.
• Bring voice-of-customer and voice-of-sales insights into the Product Marketing team through analysis of Gong calls, win/loss insights, Salesforce data, and direct field feedback.