Product Marketing Manager at GC AI | San Mateo, CA

GC AI

Product Marketing Manager

San Mateo, CA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing for GC AI, owning messaging and enablement across tiers from Individual to Enterprise.

Own segment-specific value props and GTM messaging across website, sales materials, and product surfaces.
Must-have: 5-7 years of B2B PMM experience with clear results.
Standout: Experience marketing AI/technical products to regulated audiences.

Job Description

Responsibilities

Launch new products and features
Run launch execution from messaging to GTM readiness
Build segment-specific value props for Individual, Team, and Enterprise
Drive in-product messaging and education in partnership with Product
Support positioning and narrative
Translate complex legal + AI capabilities into simple, accurate messaging
Contribute to narrative frameworks, differentiators, and workflow stories
Keep messaging consistent across website, sales materials, and product surfaces
Strengthen pricing, packaging, segmentation, and ICP clarity
Partner with the Head of PMM on ICP refinement, personas, and tier definitions

Requirements

5-7 years of B2B product marketing experience with clear results
Experience marketing technical or AI-driven products; legal or regulated audiences a plus
Ability to simplify complex workflows and technical concepts without losing accuracy
Strong writing, editing, and storytelling skills
Experience building enablement and content assets from scratch
Strong project management and cross-functional partnership skills
Data-aware; comfortable using usage data, funnel metrics, and competitive insight
Comfortable operating in a fast-moving, high-growth environment
High ownership, strong follow-through, low ego

GC AI

GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day.With powerful tools like Easy Prompt and Exact Quote, you can be the legal hero your team needs with faster and more accurate drafting, reviewing, researching, and redlining.GC AI is built for in-house legal work, gets to know you and your company over time, uses 5 large language models under the hood, and is private, secure and compliant. GC AI is SOC 2 Type II certified, built with enterprise-grade security, and never uses your confidential data for training.Founded by a three-time General Counsel and former Morrison & Foerster litigator, GC AI is trusted by over 500 legal teams worldwide, including Webflow, CDW, Vercel, Liquid Death, Kenneth Cole, Eventbrite, SurveyMonkey, Tipalti, and other high-growth global brands.See the difference that becoming an AI-powered lawyer can make.Try it free or get a demo at gc.ai.

Founded in 2023

San Francisco, California, USA

54 employees (9 in marketing)

gc.ai