Product Marketing Manager

Boston, MA (On-site)

$150K/yr – $160K/yrMid Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the GTM engine for launches and features by turning product into buyer narratives, with a strong focus on target personas and cross-functional sales enablement.

  • GTM & Messaging Ownership: Define positioning, messaging frameworks, and competitive differentiation for market-ready launches.
  • Sales Enablement & Proof Points: Build playbooks, case studies, ROI models, and reference programs to close deals.
  • Market Intelligence & Strategy: Gather customer insights, conduct win/loss, and surface pricing and roadmap signals to inform product direction.

Job Description

Responsibilities
  • Own GTM strategy and execution for launches across Foundry's portfolio, with personas and sales enablement aligned.
  • Develop customer-centric messaging, competitive differentiation, and battlecards that translate product capabilities into clear narratives across channels
  • Enable sales and customer success with playbooks, proof points (case studies, ROI frameworks), and reference programs to win in market
  • Drive market and customer intelligence to inform pricing decisions and roadmapping
  • Create high-impact content including portfolio presentations, product briefs, case studies, and campaign strategies
  • Bridge cross-functional collaboration across Product, Sales, Marketing, and Customer Success to translate insights into priorities
  • Shape product strategy by voicing customer needs to influence roadmaps
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Foundry

3.1 Glassdoor

Foundry is at the intersection of media and martech.Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market.We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels.We are Foundry.

Founded in 1964
New York, New York, USA
939 employees (201 in marketing)
51% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
88.4K
Monthly Google Ads Budget
$24.3K
Traffic Source Mix
Search
41%
Direct
41.1%
Referral
12%
Social
3.3%
Paid
1.1%

Headcount Trend

Current headcount: ~937

Marketing Team

Marketing Team Size
174 (19% of company)
Marketing Roles Posted (Last 30 Days)
5

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