Product Marketing Manager

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

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Job Summary

Product marketing role focused on turning customer insight into positioning and leading end-to-end messaging in collaboration with product, sales, and leadership. Responsibilities include go-to-market for real products, post-launch measurement, and hands-on drafting and deck-building. Requirements include 5–7 years in growth-stage B2B SaaS or similar, strong cross-functional ownership, and comfort with deep customer and sales engagement.

Job Description

Responsibilities

  • Turn sharp customer insight into positioning that changes behavior.
  • Build narratives from launches and words to be thoughtful and useful, not generic or AI slop.
  • Own messaging and positioning end to end in close partnership with product, sales, and leadership.
  • Lead go-to-market for real products, scope a launch, make tradeoffs, and ship.
  • Measure impact post-launch.
  • Be willing to engage contractors for events planning or test ads when needed.
  • Write the first draft, build the deck, partner with design but don’t wait on them.

Requirements

  • 5–7 years in product marketing at a high-growth company, ideally B2B SaaS or complex marketplaces
  • Experience owning messaging and positioning end to end in close partnership with product, sales, and leadership
  • Led go-to-market for real products, scope a launch, make tradeoffs, and ship, with ability to measure post-launch impact
  • Comfortable going deep: customer calls, sales calls, demos, win-loss
  • Hands-on: write the first draft, build the deck, partner with design without waiting on them

Preferred

  • Bonus if you’ve worked in hospitality, travel, fintech, or vertical SaaS
  • Bigger bonus if you genuinely like hotels

Benefits

  • remote-first environment
  • Travel to work with hotel partners three times a year
  • Opportunity to travel frequently and meet customers in person at conferences and events
  • Small collaborative team with daily stand-up
Folio logo

Folio

Smart, fast purchasing and payments for hospitality where every second and dollar count.

Founded in 2023
Durham, North Carolina, USA
20 employees

Traffic Signals

Monthly Visitors
19.9K
Traffic Source Mix
Search
21.9%
Direct
67.2%
Referral
5.2%
Social
4.8%
Paid
0.7%

Headcount Trend

Current headcount: ~21

Funding

Total Funding
$14M
Last Raise
Series A, 8 months ago