Responsibilities

• Define the positioning and messaging for every Spend product
• Develop and refine messaging and positioning tailored to a new customer audience, simplifying complex value propositions into clear, concise, and compelling narratives that resonate.
• Build high-impact GTM collateral Create high-quality content across GTM channels—direct mail, email, ads, webinars, sales decks, and more—supporting campaigns across all customer segments with distinct, sharp narratives.
• Partner with Growth on campaign strategy and optimization Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance data and qualitative feedback.
• Align GTM teams around consistent narratives Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and tied to measurable impact.
• Equip Sales with best-in-class enablement Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) that make it easy for Sales and SDRs to pitch, differentiate, and close.
• Create tight feedback loops with sales and product Establish feedback mechanisms with GTM teams to continuously refine content and positioning based on customer conversations, objections, and campaign performance.
• This is a high-ownership, 0 → 1 builder role - ideal for someone who thrives in ambiguity, acts with urgency, and wants to build high-impact programs from the ground up.

Requirements

• 8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
• Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, or marketing programs from scratch
• Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats
• Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements
• Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously
• 3x/week in-office requirement for NYC location

Nice-to-Have

• Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies; Experience simplifying complex products and value propositions for non-technical audiences.

Benefits

• This role will receive a competitive salary + benefits + equity.