Responsibilities

• Own and evolve Extu’s messaging architecture, ensuring clarity and consistency across audiences
• Define and advance Extu’s category narrative (Channel Intelligence Platform)
• Develop differentiated value propositions for enterprise buyers, partners, and influencers
• Lead competitive positioning strategy, including battlecards, differentiation frameworks, and market intelligence
• Ensure consistent positioning across marketing campaigns, sales materials, PR, analyst communications, and executive messaging
• Serve as a core stakeholder in Extu’s Client Panel program, ensuring platform positioning, messaging, and roadmap concepts are vetted through real customer feedback.
• Partner with Program Management to organize and drive Client Panel activities—coordinating agendas, shaping discussion topics, sharing roadmap updates, and synthesizing insights into actionable recommendations for Product, Sales, and Marketing.
• Own launch strategy for new products, features, and enhancements
• Develop and execute comprehensive go-to-market plans in partnership with Growth Marketing, Product, Sales, and Leadership
• Align pricing and packaging with market positioning and value narrative
• Coordinate product launches, announcements, and company news in partnership with PR and content teams
• Ensure seamless cross-functional execution from planning through post-launch measurement
• Post Launch: oversee customer response, reacting as necessary to any feedback. Pursue additional growth campaigns and experiments or suggest potential improvements to future iterations of the product.

Requirements

• 5+ years of experience in B2B marketing, with significant exposure to product marketing, positioning, and integrated campaigns
• Proven ability to develop messaging frameworks and bring products to market
• Strong writing and editorial judgment with experience guiding and approving copy
• Experience supporting sales enablement initiatives and executive thought leadership
• Experience leveraging marketing and analytics tools; Salesforce preferred
• Comfortable operating in a fast-paced, high-growth organization
• Data-driven mindset with the ability to translate insights into action

Preferred

• Experience in SaaS, technology, or B2B services
• Familiarity with pricing and packaging strategy
• Existing media or analyst relationships in relevant industries
• Experience shaping or defining emerging technology categories