Responsibilities

• Brand Ownership & Strategy
• Serve as the primary marketing lead for assigned brands, ensuring consistent messaging, positioning, and brand standards across all channels.
• Develop marketing strategies that align with business objectives, target audiences, and growth goals.
• Act as the primary marketing liaison for brand stakeholders and leadership teams.
• Manage project intake, priorities, timelines, and deliverables while providing regular status updates and managing expectations.
• Campaign Planning, Content & Execution
• Develop and execute integrated marketing campaigns across digital, traditional, and community channels.
• Lead development of marketing content including websites, blogs, landing pages, email campaigns, SMS campaigns, social media, and sales materials.
• Create marketing briefs, coordinate resources, and oversee campaign implementation from planning through launch.
• Oversee website performance, content accuracy, user experience, and conversion optimization.