Product Marketing Manager at Enlyte | USA

Enlyte

Product Marketing Manager

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the field facing content and campaign engine for Enlyte\'s clinical solutions, turning multi touch programs and field feedback into scalable sales enablement and thought leadership.

Own multi touch campaigns, briefs, and assets to improve ASM sales motion and ROI.
Translate clinical content into accessible marketing and education assets for diverse audiences.
Lead webinars and educational programs with cross functional teams to drive program ROI and stakeholder alignment.

Job Description

Responsibilities

Assist with developing large multi-touch marketing campaigns that drive awareness and engagement for Enlyte's clinical solutions
Build comprehensive campaign briefs that outline strategy, messaging, tactics, timeline, and success metrics
Make strategic optimization decisions based on performance data to continuously improve campaign effectiveness and ROI
Create marketing content and sales tools specifically designed to help Area Sales Managers successfully sell field case management solutions
Develop high-quality sales collateral including one-sheets, case studies, competitive positioning, ROI materials, and sales presentations
Provide ongoing field sales support, training, and responsive assistance to ASMs
Gather and incorporate field feedback to ensure marketing materials address real selling challenges and customer needs
Develop thought leadership content that positions Enlyte as a clinical authority
Create educational and clinical content across multiple formats (webinars, articles, case studies, whitepapers, infographics)
Ensure all content is clinically accurate, compelling, and aligned with Enlyte's brand and positioning
Translate complex clinical and technical information into accessible, engaging content for diverse audiences
Lead recurring webinar and educational programs
Manage program strategy, speaker coordination, content development, and promotional execution
Track program performance, participant feedback, and ROI
Continuously optimize programs based on data and stakeholder feedback
Drive alignment and collaboration across clinical product leadership, sales, creative, digital marketing, marketing operations, and subject matter experts
Manage complex project dependencies and timelines in a matrixed organization
Communicate effectively with diverse stakeholders with different priorities and perspectives
Ensure clinical accuracy, compliance, and quality standards across all marketing materials

Enlyte

3.3 Glassdoor

Enlyte is a P&C industry leader, providing claims technology innovations and connectivity solutions, specialty networks, case management services, pharmacy benefit and disability management. Serving over 2,000 entities, including a majority of Fortune 500 employers, Enlyte leverages its portfolio of solutions to simplify processes and improve outcomes for auto, workers’ compensation, and disability claims. For more information, please visit www.enlyte.com.

Founded in 1946

Remote, Oregon, USA

4.8K employees (51 in marketing)

www.enlyte.com

63% recommend to a friend

100% CEO approval