Responsibilities

• Own the Foundation workstream that gates every other commercial motion: demo videos, a full suite-level and module-level sales kit, and an ROI calculator covering both Revenue Optimization and Trade Intelligence independently and as a combined platform.
• These assets are the prerequisite to effective demand generation, ABM, and sales motion.
• Own platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence suites.
• Develop segment-specific value propositions for enterprise retail, mid-market retail, and CPG audiences, including distinct executive buyer and day-to-day user messaging.
• Translate platform capabilities into business outcomes that resonate with category managers, VP Merchants, and CPG Trade Marketing leaders.
• Ensure consistent, high-quality messaging across all buyer-facing channels: campaigns, website, events, and sales materials.
• Continuously refine positioning based on market feedback, win/loss analysis, and competitive dynamics.
• Partner with Product leadership on quarterly release planning and GTM strategy for new capabilities.
• Lead launch packages for new features and modules: messaging, product briefs, sales enablement, and campaign inputs.
• Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute launches effectively.
• Build and own repeatable GTM processes for bringing new capabilities to market on a quarterly release cadence.

Requirements

• 4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technology.
• Demonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segments.
• Proven track record developing sales enablement materials that field teams actively use.
• Experience leading go-to-market planning and execution for product launches in a quarterly release environment.
• Strong analytical mindset: comfortable with win/loss data, market research, and competitive analysis.
• Exceptional writing and communication skills: able to distill technical complexity into clear, defensible business value.
• Ability to operate strategically and execute hands-on across a range of deliverables simultaneously.

Preferred

• Experience marketing to enterprise buyers in retail, consumer goods, supply chain, or adjacent industries.
• Background supporting analyst relations programs with Gartner, Forrester, IDC, or similar.
• Familiarity with enterprise sales motions and complex, multi-stakeholder buying processes.
• Experience building a product marketing function or practice area from an early stage.

Benefits

• comprehensive benefits package including health, dental, and vision insurance, 401(k), paid time off, and professional development support