Responsibilities

• Own end-to-end product marketing for frontier AI products and innovations, from positioning and messaging through GTM strategy, launch planning, and hands-on execution.
• Develop differentiated positioning for AI models, LLMs, multimodal capabilities, model APIs, and other emerging AI technologies.
• Translate complex model capabilities into compelling narratives that resonate with highly technical audiences, including developers, researchers, ML practitioners, engineers, and the broader AI ecosystem.
• Work directly with research and engineering teams to understand evolving model capabilities, technical tradeoffs, benchmarks, evaluations, and advancements.
• Use signals such as model capabilities, benchmarks, evaluations, competitive performance, and emerging research to identify meaningful technical differentiation and define competitive positioning.
• Shape launch strategies that go beyond individual product releases, helping establish broader market perception, category leadership, and the organization’s position within the AI ecosystem.
• Develop a sophisticated understanding of the AI and model landscape, including emerging research directions, model releases, competitive developments, developer adoption, and broader industry dynamics.
• Own complex GTM workstreams from strategy through execution, bringing structure and momentum to high-profile initiatives where the path forward may still be taking shape.
• Bring an independent point of view, evaluating technical and market signals, challenging assumptions, identifying opportunities, and recommending how emerging technologies should show up in the market.
• Lead across functions without relying on formal authority, aligning stakeholders across research, product, engineering, design, communications, creative, and marketing.

Requirements

• 10+ years of experience with a significant portion of that career spent in Product Marketing, including direct ownership of positioning, messaging, go-to-market strategy, and product launches.
• Demonstrated experience owning end-to-end PMM strategy and execution, rather than serving solely in an adjacent product strategy, program management, communications, or general marketing capacity.
• Direct experience marketing AI as the product, ideally including foundation models, LLMs, multimodal AI, model APIs, AI platforms, or closely related model-level technologies.
• Experience bringing highly technical or emerging AI products to market and translating complex capabilities into differentiated market positioning.
• Demonstrated category-building or AI leadership experience, with launches, narratives, or positioning that helped shape broader market perception of a company, platform, or technology.
• Deep experience marketing to technical audiences, particularly developers, researchers, ML practitioners, engineers, and members of the broader AI ecosystem.
• Ability to interpret and use model capabilities, benchmarks, evaluations, competitive signals, and technical advancements to define differentiation and competitive positioning.
• Experience partnering closely with research, engineering, product, or other deeply technical teams and the ability to build credibility with technical experts.
• A track record of independently leading complex, cross-functional GTM initiatives from early strategy through launch and execution.
• Exceptional written and verbal communication skills, with the ability to turn highly technical concepts into clear, credible, and differentiated narratives.

Preferred

• You are a product marketer first. Positioning, messaging, GTM strategy, and launches are your craft, and you enjoy owning them from initial strategy through execution.
• You are deeply interested in AI technology itself. You want to understand why one model or capability is technically different from another, what benchmarks and evaluations signal, and how those differences should translate into positioning.
• You know how to market to audiences that are highly informed and technically sophisticated. You can build narratives that stand up to scrutiny from developers, researchers, and ML practitioners rather than relying on broad consumer marketing language.
• You’ve operated in moments where the category itself was still being defined. You understand how the right positioning and launch can influence not only adoption of a product, but how the market perceives a company’s broader leadership in AI.
• You can move easily between strategy and execution. You’re equally comfortable debating positioning with stakeholders, digging into model capabilities with researchers, analyzing competitive benchmarks, writing messaging, and driving the details required to successfully launch.