Responsibilities

• Support the development and refinement of clear, value-driven product messaging that differentiates Bonterra in the social good market.
• Contribute to product narratives, messaging frameworks, and launch materials that make complex capabilities accessible and compelling.
• Partner with Sales and Marketing to ensure messaging is consistent, usable, and aligned with customer needs.
• Assist in building and maintaining buyer personas through customer interviews, surveys, and internal research.
• Analyze customer feedback, win/loss insights, and market trends to inform messaging and go-to-market decisions.
• Help validate positioning by testing messaging with customers and internal stakeholders.
• Partner with senior team members to support packaging and pricing initiatives, including research and analysis.
• Assist with survey design (e.g., willingness-to-pay, feature value testing) and synthesis of findings.

Requirements

• 2–4 years of experience in product marketing, product management, growth marketing, or a related SaaS role.
• Hands-on experience conducting market research, surveys, and interviews (both qualitative and quantitative).
• Experience analyzing, testing, and refining complex pricing models.
• An analytical thinker – You’re fluent in market research, pricing strategy, survey design, and data-driven insights.
• A storyteller and strategist – You can distill complex innovation into clear, differentiated, value-based messaging that excites customers and inspires internal teams.
• You are: An AI-native marketer – Generative AI tools are second nature to you. You move faster, explore more broadly, and deliver higher quality output because of your AI-first mindset.
• A simplifier – You thrive on making complexity accessible and compelling, not exhaustive or overwhelming.
• A visionary – You see the distinct, future-oriented value of a product and champion it with courage, even when it challenges the status quo.

Preferred

• Experience in or passion for the social good sector is a plus.
• Experience in AI products in B2B Saas is a plus.
• An AI-native marketer – Generative AI tools are second nature to you.

Benefits

• We offer a comprehensive benefits package that supports your health, well-being and growth - explore full details here.
• Compensation and benefits for this role apply to full-time employees in the United States and may vary based on local standards, laws and norms. Pay is determined by location, skills, experience, and education, and is one part of Bonterra’s total rewards package, which may also include bonuses, incentives, equity, and a comprehensive benefits program.