Product Marketing Manager - BitLife Franchise”

Florida, NY (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive market discovery, audience definition, and GTM execution for a growth-focused mobile game studio, translating player insights into product positioning and activation with strong performance optimization across cross-functional teams, on-site in Miami or Toronto.

  • Product Strategy: Define audiences, position the game, and align storytelling with features to drive sustainable growth.
  • Go-To-Market Execution: Design and coordinate cross-functional GTM plans, partnerships, and launch promotions.
  • Performance and Activation: Optimize UA funnels, app store assets, and in-game activations to lift retention and ROAS.

Job Description

Responsibilities

  • Finding the "Perfect Life" (Product Market Fit)
  • The Census Taker: Define our target audiences using data analytics, user research and community feedback, figure out why 40% of our players are obsessed with becoming professional exorcists.
  • User-Centric Architect: Implement strategies that put the player first, whether they’re trying to live to 120 or trying to get mauled by a hippo.
  • The Spy: Conduct deep-cover market research and competitive analysis to identify growth opportunities before the "other guys" even wake up.
  • The Storyteller: Develop product positioning and brand narratives that turn a simple text update into a "must-play" digital tragedy.
  • The Quality Controller: Support product development through testing and validation, ensuring the "Crime" tab is as addictive as a real life felony (but with fewer legal fees).
  • Launching the Chaos (Go-To-Market Strategy)
  • The Grand Architect: Design comprehensive marketing strategies that blend product features with UA elements seamlessly.
  • The Puppet Master: Craft and execute GTM plans focused on aggressive organic growth through high-impact marketing activations.
  • The Treasurer: Establish marketing budgets and success metrics. You’re playing with "real" money now, don't gamble it all on a virtual horse race.
Candywriter Games logo

Candywriter Games

CANDYWRITER, LLC is a company based out of 1521 Alton Rd, Miami Beach, Florida, United States.

Founded in 2006
Miami Beach, Florida, USA
27 employees

Traffic Signals

Monthly Visitors
21.4K
Traffic Source Mix
Search
28.4%
Direct
52.1%
Referral
7.6%
Social
10.2%
Paid
1.4%

Headcount Trend

Current headcount: ~27