Responsibilities

• Collaborate on the commercial GTM strategy and execution for new offerings and features, working closely with Product Management, Marketing, and Sales.
• Develop internal and external messaging, content and communications for offering/feature launches or updates.
• Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns.
• Craft effective positioning and messaging based on target audience insights and pain points, highlighting key product features and benefits.
• Maintain and update product positioning and messaging in alignment with our release cadence, incorporating key messages and customer stories into outreach.
• Monitor market trends to identify differentiation points for the product portfolio.
• Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Patient Engagement solution and new product offerings.
• Empower teams to leverage messaging and content, actively engaging with them to refine prospect-facing communications.
• Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages.

Requirements

• Bachelor's degree in marketing, business administration, or a related field.
• 5+ years of experience in Product Marketing focusing in Patient Engagement.
• Experience in healthcare, health tech, or similarly regulated environments preferred.
• Proven track record of bringing products to market and supporting sales initiatives.
• Strong project management skills, with the capacity to manage multiple projects and meet tight deadlines.
• Experience executing senior leader-endorsed, multi-dimensional projects across enterprise stakeholders.
• Exceptional communication and interpersonal skills, with a collaborative approach to cross-functional teamwork.
• Results-oriented mindset focused on achieving targets and driving business outcomes.
• Ability to thrive in a fast-paced environment, demonstrating strategic thinking and clarity in communication.

Preferred

• Experience in healthcare, health tech, or similarly regulated environments preferred.

Benefits

• Health and financial benefits, commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
• We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, — full-time.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.