Product Marketing Manager at Allied Telesis | San Jose, CA | $120K/yr – $160K/yr

Allied Telesis

Product Marketing Manager

San Jose, CA (On-site)

$120K/yr – $160K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the market intelligence, messaging, and enablement loop for networking products, turning complex tech into business outcomes and driving win rates across regions.

Market Intelligence & Positioning: translate routing, switching, SD-WAN, and cloud networking insights into differentiated messaging and competitive strategies.
Content & Enablement: develop battlecards, ROI frameworks, and sales tools, guiding cross-functional teams to align with the approved positioning.
Product & GTM Feedback: funnel market signals to Product and Solution Marketing to shape roadmaps and solution narratives with clear business impact.

Job Description

Responsibilities:
- Market Analysis & Competitive Intelligence: Conduct rigorous market research across networking hardware and software segments—including switching, routing, SD-WAN, network security, and cloud networking; monitor competitive dynamics; track win/loss trends; synthesize field and pipeline data into actionable insights that influence product and go-to-market strategy.
- Market Engagement: Build and maintain relationships with key stakeholders to gather insights on market perception, buying drivers, and competitive dynamics.
- Positioning & Messaging: Define and own differentiated positioning and messaging for assigned products and solutions. Translate complex networking architectures and technical capabilities (e.g., programmability, automation, performance benchmarks) into clear business outcomes. Ensure message consistency across regions, channels, sales motions, and campaigns.
- Content Creation & Narrative Development: Lead the development of high-impact marketing and sales content: solution briefs, competitive battlecards, ROI frameworks, executive presentations, and demo narratives. Set the quality bar and guide cross-functional contributors to align with approved positioning.
- Sales Enablement: Design and deliver enablement programs that equip sales and channel teams to win in competitive networking deals. Own the competitive response strategy for key scenarios and support high-value opportunities directly when positioning and technical differentiation are decisive.
- Product Feedback: Serve as the primary voice of the market to Product Management. Bring structured, data-backed input on customer pain points, feature gaps, and competitive threats — and actively influence product roadmap prioritization through well-reasoned business cases.
- Solution Commercialization (in collaboration): Work in close partnership with Solution Marketing to develop the commercial narrative for solution-based offers (e.g., campus, data center, WAN). Drive alignment between product capabilities and solution-level value propositions, ensuring they resonate with infrastructure, networking, and IT decision-makers.
- Marcom Support: Provide messaging frameworks, campaign input, and positioning guidance to Marcom for digital programs, demand generation, and field marketing activities. Review outputs to ensure accuracy and differentiation before market release.
- Key Objectives: Establish and maintain clear, differentiated positioning for assigned networking products that demonstrably improves competitive win rates.
- Deliver a fully equipped sales enablement program within the first 6 months — covering battlecards, competitive playbooks, and objection-handling tools for top competitive scenarios.
- Ensure all solution-level GTM launches include validated messaging, complete sales tools, and measurable adoption metrics.
- Build measurable feedback loops between field teams, customers, and Product Management that surface strategic insights on a recurring basis.
- Contribute to pipeline growth and market share gains by supporting Marcom campaigns with positioning that converts.

Allied Telesis

3.0 Glassdoor

Our world is increasing in complexity. Organizations are changing at an ever-increasing rate. Businesses face an uphill battle to adapt to change and to stay ahead of the competition. At the same time, our cities are increasingly becoming more populated; and with this growth, issues such as demand on resources and public safety become a key focus for government and civic leaders. Today, more than any other time, you need a technology partner that has both the vision and the capability to take your network communications to where you need them to be.Allied Telesis has been supplying network communications solutions for over 35 years. Today we are engaged in some of the most advanced and innovative next-generation network research, focusing efforts on development and production of more intelligent, autonomously controlled and managed systems that will be required to meet the demands of a world of Internet Things and smarter everything.The capabilities and performance of next-generation networks will be defined by the software that configures, secures, manages and automates the infrastructure.Our R&D investments are putting us on the main stage in the exploding era of IoT. As cloud computing uses servers, applications and other resources linked via a network, the infrastructure of that network and the ability to autonomously discover, manage, troubleshoot and resolve network issues will become fundamental to network operations.We also take advantage of our position as a network specialist to provide software solutions needed for network administration. These range from administration and monitoring of network equipment to authentication of connected devices and network status analysis. Our world-class global professional services organization offers unsurpassed support together with network design recommendations, project consultation, staging services and post-installation support.

Founded in 1987

San Jose, California, USA

969 employees (32 in marketing)

www.alliedtelesis.com

37% recommend to a friend

36% CEO approval