Product Marketing Manager

USA (Remote)

$120K/yr – $149K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the go-to-market motion for products from messaging to lifecycle, blending field enablement with adoption and competitive research.

  • Launch messaging and field enablement: champion product stories from a customer perspective and differentiate with clear value and use cases.
  • End-to-end positioning: tailor messaging by persona and industry, ensuring consistency across touchpoints.
  • Adoption and lifecycle: partner with CS to drive activation, retention, and expansion through lifecycle campaigns.

Job Description

Responsibilities

  • Create and champion messaging for product & solution launches for field enablement: Authoring creative messaging about our products in the perspective of our prospects and customers, and clearly articulating differentiation, value propositions, and key use cases
  • Own positioning and messaging end-to-end: Develop segmented messaging by persona, industry, and use case, and ensure consistency across all customer touchpoints
  • Sales Enablement, Engagement, and Support: Our field Account Executives require proactive support that our Product Marketing team will solicit and provide including pitch decks, talk tracks, objection handling, and ongoing enablement
  • Creating vertically specific positioning: Using a customer-scenario perspective, shape messaging and content specific to industry value propositions and partner with sales to validate and refine based on deal feedback
  • Lead product launches: Build and execute comprehensive go-to-market plans, including cross-functional alignment, campaign strategy, and launch readiness
  • Drive buyer, market, and competitive research : Develop deep understanding of target personas, industry trends, and competitive landscape to inform strategy and positioning
  • Own product adoption and lifecycle marketing: Partner with Customer Success teams to identify adoption drivers, improve activation, and influence retention and expansion
  • Support Analyst Relations: By helping to facilitate answers to Analyst report questionnaires across product management and product marketing and proactively engaging analysts to shape market perception and category positioning
  • Translate customer insights into action: Synthesize Voice of Customer (VoC), win/loss analysis, and usage data into clear recommendations for Product and GTM teams
  • Develop content across the funnel: Create high-impact assets that drive awareness, consideration, and conversion (e.g., solution pages, case studies, thought leadership)
Algolia logo

Algolia

4.1 Glassdoor

Algolia, the world’s only end-to-end AI Search solution, helps businesses and developers understand their online users and show them exactly what they need. Algolia is the one-stop shop for AI search and works by feeding an array of signals into multiple AI models that understand user intent and surface personalized results that meet business needs. The company uses this deep understanding to create exceptional customer experiences, and to drive revenue growth for customers.Algolia achieves its vision by enabling more than 17,000 customers to build blazing fast and relevant search experiences for their in-app users and/or online visitors by surfacing the desired content instantly and at scale.Algolia was recently named a Leader in the inaugural 2024 Gartner® Magic QuadrantTM for Search and Product Discovery Algolia's journey to leadership is underpinned by its unwavering commitment to three foundational pillars Speed, Ease of Use, and Scale.Algolia is known for its blazing fast speed with results returned in a staggering 1 to 20 milliseconds, Algolia's AI search eclipses industry standards by up to 200-fold, setting a new benchmark for user satisfaction and ROI optimization. The platform's ease of use empowers rapid implementation and effortless integration, Algolia's APIs catalyze swift go-to-market strategies. Augmented by SDKs and a robust code library, the platform streamlines development while offering unparalleled analytics capabilities, ensuring every interaction is finely tuned to perfection. And, as the preeminent hosted search engine globally, Algolia processes a staggering 1.7 trillion searches annually. With an index housing over 30 billion records and operating at an awe-inspiring 99.999% availability, Algolia empowers enterprises to scale unprecedented heights of user-centricity.Founded in 2012 in Paris, the company grew and subsequently moved its headquarters to San Francisco to expand its operations and penetrate the North American market.

Founded in 2012
Palo Alto, California, USA
852 employees (53 in marketing)
66% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
868K
Monthly Google Ads Budget
$385.9K
Traffic Source Mix
Search
31.1%
Direct
50.2%
Referral
16.2%
Social
1.4%
Paid
1%

Headcount Trend

Current headcount: ~852

Marketing Team

Marketing Team Size
37 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$334.2M
Last Raise
$150M
Series D, 5 years ago

Funding History

  • Jul 2021
    Series D • $150M
  • Oct 2019
    Series C • $110M
  • Sep 2017
    Secondary Market

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