Responsibilities

• GTM Strategy: Support B2B marketing strategies to drive adoption and engagement for new and existing advertising products in partnership with Product, Sales, and Business Strategy.
• Positioning & Messaging: Develop product positioning, messaging, naming, and value propositions for ads and promotions products.
• Audience Insights: Partner with Research and Analytics to develop deep audience insights that influence the product roadmap and surface business opportunities.
• Cross-Functional Leadership: Lead large-scale marketing programs by collaborating with Product Management, Engineering, Comms, Events, Finance, and Analytics.
• Growth & Experimentation: Support experimentation to reach product-market fit and execute marketing tactics to drive scalable growth for offsite ads and agency solutions.

Requirements

• Experience: 6+ years of professional experience in AdTech Product Marketing or Product Management within a corporate or startup environment.
• Industry Knowledge: Experience working in the CPG or Restaurant industry (in-house, agency, or consultancy).
• Launch Track Record: A proven history of driving successful go-to-market (GTM) launches that impact the bottom line and drive user adoption.
• Data Fluency: Highly analytical and comfortable with market sizing, forecasting, and campaign efficacy analytics. SQL experience preferred.
• Stakeholder Management: Exceptional ability to collaborate with and build consensus among cross-functional teams (Sales, Strategy, Ops, and Senior Product Leadership).

Benefits

• Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client.