Responsibilities

• You will be responsible for shaping and amplifying HiddenLayer’s market narrative in the rapidly evolving AI security landscape. Your ability to translate deep technical capabilities into differentiated messaging and compelling stories will drive awareness, demand, and product adoption.
• Positioning & Messaging: Develop and refine product positioning and messaging that clearly articulates HiddenLayer’s differentiation in AI security. Translate adversarial AI research, MITRE ATLAS mappings, and technical detection capabilities into customer-centric value propositions. Define and evolve our category narrative as the AI threat landscape matures.
• Go-to-Market Strategy: Own end-to-end go-to-market strategy for new product launches and feature releases. Partner with Product Management to ensure launch readiness across Sales, Marketing, Customer Success, and Partner teams. Develop launch plans, enablement materials, and campaign messaging to drive pipeline and adoption.
• Sales & Field Enablement: Create compelling sales tools including pitch decks, battlecards, one-pagers, solution briefs, and objection-handling guides. Enable Sales and Sales Engineering teams with clear, differentiated messaging. Participate in strategic deals and customer conversations as a subject matter expert when needed.
• Market & Competitive Intelligence: Conduct ongoing competitive analysis and track emerging players in AI security, MLOps, and cybersecurity. Monitor adversarial AI trends and evolving threat research to inform messaging and strategy. Develop competitive battlecards and positioning frameworks.
• Analyst & External Engagement: Support analyst relations by developing briefing materials and participating in analyst inquiries. Contribute thought leadership content including blogs, whitepapers, webinars, and conference messaging. Help position HiddenLayer as the leader in AI security.
• Customer Insights: Partner with Customer Success and Sales to gather customer feedback and validate messaging. Develop case studies and customer stories that highlight measurable impact and business value.