- Develop and execute go-to-market strategies for new and existing products - Create compelling product messaging, positioning, and value propositions - Conduct market research and competitive analysis to identify trends and opportunities - Collaborate cross-functionally with product, sales, and marketing teams to align on priorities - Produce marketing collateral including case studies, whitepapers, and sales enablement materials - Track and analyze campaign performance metrics to optimize marketing efforts - Support product launches from planning through execution - 3+ years of experience in product marketing, brand marketing, or a related field - Strong written and verbal communication skills with the ability to craft clear messaging - Proven experience developing go-to-market strategies and product positioning - Ability to analyze data and translate insights into actionable marketing strategies - Experience working cross-functionally with product, sales, and creative teams - Bachelor\'s degree in Marketing, Business, Communications, or a related field - Self-starter with strong project management and organizational skills - Employee discounts - Paid time off