Responsibilities

• As Product Marketing Manager , you will drive go-to-market launch strategy, shape and define the product in partnership with the Product, Insights, Market Access and R&D teams, deliver and ensure pull-through of the launch package for the Areas/Countries (including product training, positioning, key messaging, marketing materials, brochures and content), and be responsible for product launch success and driving growth of the FreeStyle Libre brand.
• Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors, and customer needs
• Serve as global marketing lead in new product development process, partnering with program management and development teams to define and develop next-generation products and on-market product improvements centered on meeting true user needs
• Collaborate with key cross-functional partners (Insights, Product Management, Market Access, Strategic Planning) to drive direction of go-to-market (GTM) launch plans for new products and on-market product improvements.
• Ensure pull-through of GTM plan in partnership with Areas and Country colleagues to meet launch objectives and roll in local learnings and insights.
• Partner with the Clinical team to execute strategic publication initiatives that support new product launch and market development initiatives.
• Partner with the Medical team to execute communication strategy that highlights the clinical value proposition of the FreeStyle Libre portfolio of products.
• Develop and deliver product launch toolkits that provide impactful new product messaging and education to Area and Country commercial teams, including product training, positioning, key messaging, brochures etc.
• Partner with Regulatory Affairs, Legal and Medical colleagues in the development and review of marketing materials to ensure competitiveness, accuracy, and compliance.

Requirements

• Bachelor’s Degree, preferably in Marketing, Business, Engineering, Life Sciences, or a related field
• Minimum of 4+ years of experience in product marketing and/or product management in healthcare, pharmaceutical, consumer, or in a regulated industry. MBA with 2+ years of related experience will be considered
• MBA with 2+ years of related experience will be considered

Preferred

• Ability to work effectively within a team in a fast-paced changing environment
• Ability to lead/manage program budgets monthly, create and manage purchase orders and scope of work documents with procurement
• Ability to lead and manage creative agencies to deliver effective Consumer and Healthcare Profession marketing materials
• Innovative and able to think open, broadly and strategically
• Experience in the diabetes category

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.