Product Marketing Manager

New Berlin, WI (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and evolve the US drive portfolio by defining specs, pricing, and lifecycle strategies while aligning marketing and sales to commercialize value with system integrators and OEMs.

  • Own market and product specifications and the plan for sustainable growth.
  • Lead US lifecycle management, portfolio gaps, and profitability decisions.
  • Collaborate on marketing plans, pricing, and sales enablement for ABB Drive Modules.

Job Description

Responsibilities

  • Own the technical and market specifications for the product and determine a product business plan that supports sustainable growth.
  • Lead life cycle management process for the US market, planning appropriate measures (e.g., enhancements, cost reductions, phase-outs).
  • Collaborate with internal Marketing and Sales teams to define the marketing plan, including marketing communication activities, product value propositions, and product positioning, as well as training activities and sales initiatives.
  • Lead market intelligence analysis, collaborating with Sales, Business Development, and SMEs to define forecast and product planning.
  • Define and understand the US market segmentation and related product, system, and service positioning.
  • Identify potential gaps in the portfolio and new market, segment, and application opportunities.
  • Responsible for product profitability and margins.
  • Own sales and factory FCMs (when applicable) to ensure profitability and maintain competitive market pricing.
  • Provide the pricing teams, sales support, and inside sales with updated pricing and is responsible for ensuring profitability in special sales deals.
  • Collaborate with BDMs and Sales in positioning ABB Drive Modules with new and existing System Integrators, Panel Builders, and OEM’s by providing technical and marketing product collateral documentation, access, and understanding of knowledge portals, training, and product value proposition.

Requirements

  • • Requires a bachelor’s or foreign equivalent degree in electronics engineering, electrical engineering, or a related field and 3 years of experience working in sales, marketing, and product management.
  • • Must have 3 years of experience in each of the following: Working with variable speed drives in the Oil and Gas, Mining, Power Generation, Water Treatment, or HVAC industries; Applying detailed dimensioning approaches for VFD selections to both simple and complex applications; and Evaluating variable speed drives and their effects on line-side harmonics, heat loss and efficiency, and motor compatibility based on the drive topology.
  • • Must be willing to travel 30% (domestic and international).

Preferred

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ABB

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ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on over 140 years of excellence, ABB’s more than 110,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.comPrivacy notice & house rules: https://social.abb/social-media-informationBefore applying for a job at ABB, please read our Fraud Warning: https://careers.abb/global/en/fraud-warning

Founded in 2010
Zurich, Zurich, CHE
128K employees (5,146 in marketing)
82% recommend to a friend
89% CEO approval

Headcount Trend

Current headcount: ~128.3K

Marketing Team

Marketing Team Size
3,783 (3% of company)
Median Career Experience
18 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$548.6M
Last Raise
$545.9M
Post IPO Debt, 2 years ago

Funding History

  • Nov 2023
    Post IPO Debt • $545.9M
  • Sep 2013
    Grant • $2.7M

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