Product Marketing Lead, Data Cloud (Based in SF, NYC or Seattle)

Seattle, WA (Hybrid)

$147K/yr – $245K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and scale the Data Cloud story and GTM by building a unified messaging framework, enabling sales with high impact assets, and growing a library of real-world use cases that demonstrate cross-system automation and AI insights.

Messaging ownership: create buyer-specific narratives for technical data teams and HR/business leaders.
Sales enablement: produce decks, battlecards, and training to accelerate revenue and win rates.
Content and use cases: build a data cloud use-case library to illustrate real-world automation and AI-driven value.

Job Description

Responsibilities

Own Positioning, Messaging, and Go-to-Market
Develop and refine the core messaging framework that positions Rippling as a unified solution connecting a company's data stack with its employee graph and governance model.
Tailor the "Two paths, one platform" narrative for diverse buyer personas, from technical data/IT teams evaluating infrastructure to HR and business leaders looking for actionable insights.
Partner with GTM, brand, and product leadership to design and execute high-impact launch strategies for Data Cloud features, BI/Analytics updates, and AI capabilities.
Enable Sales and Drive Revenue
Build high-impact sales enablement materials, including pitch decks, battlecards, competitive intelligence, and one-pagers.
Train the global sales organization on how to effectively pitch Data Cloud, handle objections, and navigate complex technical evaluations.
Support customer and field marketing with tailored assets for distinct audiences, industries, and company sizes.
Build and Own the Data Cloud Use Case Library
Develop a robust library of real-world use cases that show how Data Cloud solves complex problems.

Rippling

4.0 Glassdoor

Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing

Founded in 2016

San Francisco, California, USA

6.5K employees (237 in marketing)

www.rippling.com

77% recommend to a friend

86% CEO approval