Product Marketing Lead

New York City, NY (Hybrid)

$249K/yr – $280K/yrSenior LevelFull time

Posted 5 weeks ago

Job Summary

Own go-to-market and product marketing strategy for Brex by turning deep customer insight into compelling narratives, launches, and sales plays.

  • Narrative Ownership: Position Brex products for key segments and drive full-funnel campaigns from awareness to retention
  • Insight-Lue Channeling: Translate customer research and sales conversations into creative and journey improvements
  • Cross-Functional Enablement: Partner with Brand, Design, Events, and Sales Enablement to create assets and training, then measure impact

Job Description

Responsibilities

  • Build narrative, product positioning, and GTM strategy for Brex products and customer segments
  • Deeply understand your customers through research, sales call listening, and direct conversations to inform strategy and creative
  • Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey, from acquisition to adoption to retention
  • Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more) that demonstrate why Brex is the best solution
  • Work with Sales Enablement to create training and resources that help reps win deals
  • Partner with Brand, Design, and Events to create compelling content experiences, including panel and keynote presentations
  • Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals

Requirements

  • 10+ years in product marketing (ideally at a B2B SaaS or fintech company)
  • 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
  • Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
  • Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
  • Strong creative judgment with the ability to give clear, constructive feedback that elevates work
  • Customer-obsessed with deep empathy for the people you're marketing to
  • Expertise in market segmentation, personas, and customer journey mapping
  • Strategic thinker who executes tactically and works cross-functionally—a maker at heart
  • Proficiency with AI tools for productivity and content creation
Brex logo

Brex

3.8 Glassdoor

Brex is the intelligent finance platform, combining the world’s smartest corporate card with integrated expense management, banking, bill pay, and travel. Over 35,000 companies, including Anthropic, SeatGeek, and Atari, use Brex to spend smarter and move faster.

Founded in 2017
San Francisco, California, USA
1.7K employees (97 in marketing)
68% recommend to a friend
70% CEO approval

Salaries

Posted range

$249K/yr – $280K/yr

Taken straight from the job posting.

See all Brex salaries

Funding

Total Funding
$1.7B
Last Raise
$235M
Debt Financing, 1 years ago

Funding History

  • Jan 2025
    Debt Financing • $235M
  • Jul 2023
    Series Unknown
  • Jan 2022
    Series D • $300M

Traffic Signals

Monthly Visitors
860.9K
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
26.3%
Direct
65.9%
Referral
5.7%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~1.7K

Recent News

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Product Marketing Lead

Brex · New York City, NY · Hybrid