Responsibilities

• You will define the requirements of new editorial sponsorship opportunities across our portfolio. These requirements will range from initial pricing and packaging to positioning. You will also collaborate with marketing counterparts on go-to-market strategy and sales enablement materials.
• Lead the scoping phase for new projects, including market sizing, monetization potential, tech and resource considerations, and overall feasibility across platforms and surfaces.
• Identify executable, unique products and services that use our journalism, franchise moments and portfolio brands to increase scalable sponsorship revenue.
• Develop scoping frameworks and repeatable processes that support efficient, scalable development of sponsorship opportunities across tentpole moments and franchise initiatives.
• Stay current on the external advertising landscape — our competitive set, category trends and latest digital capabilities — with a focus on sponsorship and alignment products.
• Deliver ongoing strategic expertise and market insight to inform future offerings, product positioning and roadmap priorities for editorially aligned products.
• Be a primary decision-maker during the pre-sale RFP cycle, making informed calls that impact bandwidth, ROI, roadmap, investment levels and risk while balancing advertiser goals and editorial standards.
• Socialize products and sponsorship opportunities and provide training, guidance and guides for Sales, Planning, Strategy and other go-to-market teams.
• Partner with revenue-focused team members (including Yield, Ad Operations and Finance) to create margin-positive packages, monitor business health and support revenue reporting and performance tracking for sponsorship products.
• Develop clearly defined, market-ready editorial sponsorship and alignment products, including pricing, packaging, positioning and go-to-market materials for sales enablement.

Requirements

• 7+ years of experience in ad product, editorial, integrated marketing, publishing or a related field.
• 5+ years of experience managing teams at different levels and leading workstreams.
• Experience working in or with the advertising industry, with exposure to digital media, sponsorships or content-led programs.
• Experience prioritizing and managing multiple projects.

Preferred

• Experience working in the Publication Industry or Advertising Platform
• Deep curiosity about the evolving advertising landscape, including new formats, measurement, and the intersection of advertising and editorial

Benefits

• For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
• For roles outside of the U.S., information on benefits will be provided during the interview process.