Responsibilities

• Define and own the global partner marketing strategy that drives brand awareness, credibility and engagement across our Ecosystem partner tiers.
• Serve as the senior marketing voice for partner relationships, collaborating closely with the Partner Alliance, Sales, and Delivery teams to align go-to-market priorities .
• Build annual and quarterly partner marketing plans that map to firm-wide revenue targets and partner tier objectives .
• Establish the framework, governance, and KPIs for measuring partner marketing ROI across the portfolio.
• Develop and execute joint marketing programs with strategic ecosystem partners, including co-branded campaigns, solution launches, field events, executive briefings, and thought leadership .
• Negotiate and activate partner marketing development funds (MDF) and co-op budgets to maximize joint investment.
• Drive awareness and demand generation programs through partner channels, including partner-sourced and partner-influenced pipeline .
• Oversee the development of partner-facing and partner-enabled sales collateral, solution briefs, case studies, and playbooks.
• Assess, track and report on marketing efforts and understand impact of campaigns and modify strategies to enhance effectiveness and brand awareness.
• Closely collaborate with product and industry marketing teams to partner on events and marketing campaigns, including webinars, conferences, and roundtables.

Requirements

• 15+ years of B2B marketing experience, with at least 10 years focused on partner, alliance, or channel marketing in a technology or consulting environment.
• Ability to travel for meetings, conferences, etc.

Preferred

• Strong strategic thinking with the ability to translate business goals into actionable, prioritized marketing plans.
• Exceptional relationship management skills, ability to build trust with senior partner stakeholders and navigate complex, multi-stakeholder environments.
• Confident communicator and storyteller, with the ability to craft clear messaging for partner and executive audiences.
• Analytically driven; comfortable using data to evaluate program performance and make trade-off decisions.
• Highly organized with strong project management skills; able to manage multiple programs and partner relationships simultaneously.
• Collaborative by nature, with a track record of working effectively across Sales, Product, and Marketing functions.
• Strong understanding and practical experience with AI in marketing (e.g., content generation, analytics).
• Ability to work collaboratively across multiple stakeholders and teams to integrate strategies and messaging in a dynamic work environment.
• Experience at or working closely with a major technology partner (Microsoft, AWS, Google Cloud, Salesforce, ServiceNow, or similar).
• Familiarity with consulting or professional services go-to-market models.