Product Marketing & Demand Generation Manager

Wayne, PA (On-site)

$130K/yr – $155K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the GTM and messaging for AI solutions, turning technical AI capabilities into quantified business value and driving the pipeline through multi-channel campaigns and field enablement.

  • Growth & Messaging: Own positioning, differentiating AI offerings and crafting ROI-focused business cases for enterprise buyers.
  • Demand & Pipeline: Build scalable lead gen across LinkedIn, email, webinars, events and manage funnel from lead to revenue.
  • Enablement & Execution: Equip sales with tools, training, and consistent messaging to accelerate deals and lift win rates.

Job Description

Responsibilities

  • Own positioning, messaging, and differentiation for AI solutions, including Judge Copilot Adoption Studio
  • Translate AI capabilities into clear business value (ROI, efficiency, measurable outcomes)
  • Develop core sales and marketing assets (decks, one-pagers, demos, use cases, competitive positioning)
  • Build and execute a scalable lead generation strategy aligned to revenue targets
  • Develop multi-channel campaigns (LinkedIn, email, webinars, events)
  • Drive measurable pipeline through structured funnel management (lead → qualified → revenue)
  • Lead GTM strategy and execution for AI offerings
  • Ensure consistent messaging across leadership, sales, and marketing
  • Support launches, campaigns, and ongoing field enablement
  • Work directly with sales teams to improve win rates and accelerate deal cycles

Requirements

  • 8–12+ years in product marketing, demand generation, or GTM leadership
  • Experience driving pipeline and revenue for B2B technology or consulting services
  • Strong understanding of enterprise sales cycles

Preferred

  • Preferred experience with AI, Microsoft ecosystem, or similar offerings

Judge Consulting Group

Embark on a transformative journey with Judge Consulting, your strategic partner in propelling enterprises globally through innovative #IT #solutions. We collaborate closely, focusing on your unique challenges to create impactful outcomes that drive sustainable success.🌐 Global Solutions Tailored for You:Crafting end-to-end technology solutions, our top-tier professionals collaborate closely to elevate your enterprise on the global stage.🤝 Collaborative Success Beyond Services:More than service providers, we are committed collaborators, working with your team to create outcomes aligning with your goals.🔍 Insights for Informed Decisions:Beyond services, we provide business insights, empowering you to make informed, data-driven decisions for tangible results.🔐 Future-Ready Solutions:Your security and scalability are our priorities. #JudgeConsulting architects robust, secure, and future-ready IT solutions, ensuring your infrastructure thrives in the digital landscape.Join Judge Consulting Group, where innovation meets expertise!

Founded in 2005
Wayne, Pennsylvania, USA
84 employees (8 in marketing)

Traffic Signals

Monthly Visitors
53.8K
Traffic Source Mix
Search
24.7%
Direct
55.3%
Referral
12%
Social
7.1%
Paid
0.8%

Headcount Trend

Current headcount: ~84

Marketing Team

Marketing Team Size
2 (2% of company)
Median Career Experience
6 years
Median Tenure
3.3 years