Product Marketing Coordinator

Palmer, AK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive product content and campaigns across catalogs, CMS, email, and social as a Product Marketing Coordinator in general aviation, aligning messaging with sales and partners.

  • Must-have: 3+ years in product/content/digital marketing or e-commerce with strong writing.
  • Standout: Experience managing product catalogs, structured content, and digital assets in CMS/DAM/PIM.
  • Standout: Aviation/technical products background or manufacturing environment.

Job Description

Responsibilities

  • Manage product content across websites, e-commerce platforms, and digital catalogs.
  • Coordinate product updates, revisions, and promotions across marketing channels.
  • Maintain product data and digital assets within PIM/DAM and CMS platforms.
  • Ensure consistency, quality, and accuracy of product information.
  • Write and edit product descriptions, landing page content, marketing collateral, and promotional materials.
  • Create and manage content for social media channels, including product highlights and educational posts.
  • Support development and execution of email marketing campaigns and promotions.
  • Maintain content calendars for email and social platforms.
  • Source, manage, and coordinate external contractors (e.g., photographers, videographers, designers) to support marketing initiatives.
  • Schedule and publish social media content across company platforms.

Requirements

  • Bachelor’s degree in marketing, communications, business, or related field.
  • 3+ years of experience in product marketing, content marketing, digital marketing, or e-commerce.
  • Strong writing and editing skills with attention to technical detail.
  • Experience managing product catalogs, structured content, and digital assets.
  • Familiarity with CMS platforms, email marketing tools, and social media scheduling tools.
  • Highly organized, detail-oriented, and able to manage multiple projects and deadlines.

Preferred

  • Interest in aviation, technical products, or manufacturing environments preferred.
  • Background in general aviation, aerospace, manufacturing, or distribution.
  • Familiarity with FAA-PMA parts, STCs, or aircraft components.
  • Experience supporting trade shows or industry events.
  • Basic knowledge of SEO and digital merchandising.

Benefits

  • A collaborative, hands-on culture where ideas take flight and your voice matters.
  • A supportive crew of aviation pros who are passionate about what they do.
  • Competitive pay and benefits, growth opportunities, and a role that makes a difference.
McFarlane Aviation logo

McFarlane Aviation

We are a diversified manufacturing company that specializes in providing affordable, high-quality FAA-PMA components. In addition to our extensive line of high quality FAA-PMA replacement parts, we offer a complete line of customer-designed and OEM products, including door and flight control cables, push-pull controls, cargo and seat rails, and many other unique products for thebroader aerospace community. Our parts are manufactured for many aircraft including General Aviation, Commercial, Experimental, Homebuilt, and Light-Sport Aircraft. We have thousands of FAA-PMA products at our facility located on the Vinland Valley Aerodrome (K64) near Baldwin City, Kansas. Today, we have five buildings with more than 100,000 square feet of office space, inventory storage, and factory floor. We even have another 22,000 square feet under construction!Our products are engineered with superior quality and longer service life. No matter what you purchase from McFarlane, you can rest assured that you are getting the highest quality product at the lowest price!

Founded in 1971
Baldwin City, Kansas, USA
74 employees (7 in marketing)

Marketing Team

Marketing Team Size
7 (9% of company)

Traffic Signals

Monthly Visitors
61.6K
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
44.3%
Direct
50.6%
Referral
3.6%
Social
0.9%
Paid
0.6%

Headcount Trend

Current headcount: ~74
McFarlane Aviation logo

Product Marketing Coordinator

McFarlane Aviation · Palmer, AK · On-site